Part 6: Online Reviews and Your Business Reputation

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If you have read the first five articles in this substantive series, you should know by now that you can't control what people say about your business online. Actually, you can't control what they say offline either. You'll probably never know about most of their offline comments. The problem is that the whole world can see what they say online.

Here's the Upside

You can manage online reviews! Think about it. You never hear about most...

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Part 5: Expect Some Bad Reviews and Deal With Them

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In the second article in this six-part series, we discussed "Learning to Love Online Reviews." That's easy to do when all your reviews are good, but what do you do when you get a bad review? Note that we did not say, "If." We said, "When."
You've got to be kidding me!
Expect to Get Some Negative Reviews

Unless your name is Mickey Mouse, not everybody is going to like you - and we aren't even sure about him. It is simply unrealistic to...

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Part 4: Where Your Reviews Are Found Matters

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In Part 3 of this series we talked about "How to Encourage (and Get) Online Reviews." In Part 4 we discuss how to get those reviews posted where they are the most effective in generating leads for your home improvement business.

A True Story About Reviews

In case we have yet to convince you that potential clients use online reviews, consider this. A friend recently wanted to buy an electric blanket. He could have driven to several retail...

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Part 3: How to Encourage (and Get) Good Online Reviews

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In Part 2 of this series we discussed "Learning to Love Online Reviews." Now that you've learned to love, it's time to find some reviews to love. Let's begin by recalling Jefferson Airplane's suggestion.
Don't you want somebody to love?
Don't you need somebody to love?
Wouldn't you love somebody to love?
You better find somebody to love.
Getting Good Reviews Begins with You

You have to ASK. Remember that drop-dead gorgeous cheerleader...

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Part 2: Learning to Love Online Reviews

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We ended Part 1 of this series saying that you can't directly control what people say about your home improvement business in online reviews. All that you can control is how you operate your business and how you treat your customers. The chances are that when you do that, your online reviews will generate leads, or, at least help consumers make informed decisions, that will grow your business without you trying to do anything more than ensuring...

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Does Texting Top Talking to Local Home Improvement Services Businesses?

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Just this past weekend an associate of ours at Keyword Connects was upgrading his mobile device. As the transaction was concluding, the salesman pointed to a cell phone number on the invoice.

He said, "This is my personal cell phone number. If you need anything, please call me. All I ask is that you do not text me."

With that comment coming from a representative of a major U.S. wireless cellular supplier and with texting obviously on the...

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Part 1: An Introduction to Online Reviews for Remodelers and Home Improvement Companies

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In a recent post, ("Does Texting Top Talking to Local Home Improvement Services Businesses?"), we led with a story about an associate of Keyword Connects upgrading his smartphone. Because you need to know, here is more of that story.

Knowing that the wireless device purveyor had several locations, several of which were dealers, our friend had hopped into his car fully intending to head to the only factory-direct store in the area. Something...

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Todd Bairstow Reviews Online Marketing Metrics for Snow and Ice Management Businesses in an article for Green Industry Pros

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When it comes to generating leads, it’s important to pay attention to the metrics.  What’s key, though, is to pay attention to the right metrics.  In an article for Green Industry Pros, Todd Bairstow discusses five pairs of common online metrics and explains why one matters and why the other is likely to be misleading to snow and ice management businesses.  For the complete article, see...

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Todd Bairstow Comments on Brand Building in Professional Remodeler Magazine

In the Professional Remodeler article, “Battle of the Brands,” Keyword Connects’ Todd Bairstow discusses brand building, noting, ““You have to think of it as a long-term investment.”  You can, he points out, brand online in inexpensive ways via, for instance, Houzz, YouTube, or Instagram.  “But, ultimately, the most successful companies, the folks I see with strong brands, seem to have some kind of specialization in one specific...

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Doing Your SEO – When Your Brand Can’t

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Regardless of the scope of your home improvement business' services, it is highly likely that your business is associated with one or more national brands. National brand names help to establish your local brand credibility. It is almost a certainty that every sales pitch involves the mention or promotion of one or more of the brands your business carries.

It's only fair to assume that, when you promote your national brand partners, they will...

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