What’s the difference between a Google click and a Facebook click? Isn’t a click a click? I mean, does it really matter how a homeowner finds his or her way to your website?
Turns out, it does matter. And it matters quite a bit when it comes to getting that homeowner to pick up the phone or submit an email form to your company.
Let’s look at Google clicks first.
You get a Google click when a homeowner types in a search query...Continue Reading
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