5 Quick Tactics to Boost Revenue Now

As anyone who's tinkered with cars knows, the parts under the hood must work, and work together, so you can go where you need to go. If parts of that engine are missing or defective, well...you're not going anywhere.

Your marketing system is no different - if you have gaps in your process, you're missing out on leads. And that means missing out on sales.

Here's a quick checklist to help you ensure your marketing engine is running at peak...

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ACHR News Feature:
Emerging Lead Generation Trends for HVACR

Todd Bairstow, Founder of Keyword Connects was recently featured in ACHR News. One of the leading publications for HVACR contractors nationwide. In the article “Emerging Trends in Residential Online Lead Generation for HVACR Businesses”, Todd discusses why contractors need to embrace lead generation as the future of sales and marketing.

Click here to register and read the complete...

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Webinar for Contractors:
Find New Customers Online Now

Todd Bairstow, Founder of Keyword Connects will present "Lead Generation for Roofing Companies: Six Myths That Cost You Money and Sales" on Wednesday, August 23rd at 11:00 AM. In this webinar Todd will teach you how these myths impact your business right now:

Paid search is easy to do
My website is already optimized
Social media is all that matters
Online listings will make the phone ring
Mobile is overtaking computers...

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The Voice Search Revolution: How It Drives Sales

When the competition heats up on Jeopardy, there is always one contestant that forgets the cardinal rule: you must phrase your answer in the form of a question. As a result, they lose their turn and usually their money. It’s a face-palm moment.

As it stands, voice-activated queries are on the rise - in fact, they are the fastest growing search type. A voice-activated query involves speaking into your phone and seeing the results, no typing...

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Roofing Magazine feature:
What is Mobile’s Impact on the Roofing Industry?

How is mobile technology changing marketing for roofing contractors?

More homeowners are using their mobile phones to search for roofing services than ever before. But between the rapid changes in homeowner behavior, the explosion of mobile devices and the intense local competition most roofing companies have, keeping up with the mobile world can seem daunting, if not impossible.

In a feature article for Roofing Magazine, Keyword...

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Qualified Remodeler Magazine Features Keyword Connects Founder

Smartphones are no longer a convenience—they’re an essential fixture of daily life. That means mobile marketing is now an important way for home improvement companies to reach homeowners.

In a recent article for Qualified Remodeler Magazine, Keyword Connects’ Founder Todd Bairstow explains the five major ways mobile-mania has rocked the world of home improvement remodelers and how they can leverage it to win more business.

Mobile...

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How Many Clicks to Land a Lead?

Three clicks. That's all Dorothy needed from her ruby slippers. By clicking her heels three times and repeating there's no place like home, she's out of technicolor and back in Kansas.

Home improvement prospects want the same experience. The ability to get the home of their dreams (one that makes them say, "There's no place like home!") should only be a few clicks away. But with the rise of sites like HomeAdvisor and Thumbtack, homeowners...

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Google AdWords: “Who You Gonna Call?”

Have you ever walked into a house for an estimate, only to discover that the homeowner has attempted to start their project on their own? If you haven't yet, you will. Because these days, everyone wants to fix their problems themselves.

There are just certain situations where you need a professional. That goes for home improvement. And it goes for online marketing in home improvement. Let's face it, anyone can launch an AdWords campaign...

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Remodelers Advantage Summit 2017

Keyword Connects is proud to sponsor the upcoming Remodelers Advantage Summit 2017 which will be taking place September 26th to the 28th at the Hilton Minneapolis. The Summit is the most prestigious remodeling industry conference in the nation. This year's event features keynote speaker Chris McChesney - Wall Street Journal #1 National Best Selling Author of The 4 Disciplines of Execution.

To learn more about this exciting event, check...

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Mobile-Friendly to Mobile-Forward:
The Race is on!

In 1973, the famous racehorse Secretariat won the Belmont Stakes championship, crossing the finish line mere seconds before the competition. In many ways, Secretariat’s win is very similar to the challenge of generating a home improvement lead. You can win or lose the race to victory in the blink of an eye.

This high stakes race to lead gen is due to the mobile search boom - homeowners now use their smartphones, not their computers, to...

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