Twitter Advertising is Failing

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Have you had trouble generating home improvement leads through Twitter? Don't worry - unless you made this list of Twitter marketing disasters, it's not just you. The fact of the matter is that Twitter simply isn't the ideal platform for advertising if your goal is to generate home improvement leads.

With that in mind, is it still worth it to tweet? Well, that depends on both your goals and your resources. Maintaining a topnotch...

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Does Chat Functionality Really Generate Leads On Web Sites?

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About five years ago, many home improvement companies rushed to embrace "chat technology" on their web sites. It was cool technology that supposedly engaged the visitor and encouraged visitors to chat online then turn into leads. A live person was on the other end of a chat box to answer questions that homeowners might have about the home improvement company's products. Sounds great.

But the broader question is "does chat technology generate...

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Why Do Ad Agencies Have Such a Hard Time Driving Leads?

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Hiring an ad agency to generate leads is a tempting prospect. Think of the creative genuises who will transform your business! Think of the prestige! So you pull the trigger, only to find that they fail to create tangible results. Maybe they make you a flashy commercial or give your website a slick redesign, but there's no actual increase in leads (and you definitely need more leads if you're going to pay an ad agency). What's the deal?...

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Email Open Rates: What Should They Be?

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Email campaigns can be a great way to generate home improvement leads, but people have to actually open your emails for you to get any benefit from them. Customers get flooded with countless emails everyday, and you've got to do a lot to stand out from the crowd.

Open rates vary from industry to industry. For home improvement, I'd argue that any rate below 15% is terrible, while 33% or higher is outstanding. 25% would be an excellent...

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Who Do Banners Actually Work For?

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Banner ads are as ubiquitous on the Internet, but how effective are they when it comes to generating home improvement leads? Think back to the last time you clicked on a banner. I'm willing to bet it was months ago, and I'm willing to double down that you did it by accident.

If you purposely clicked on one recently, you're in the minority. It's estimated that 5.3 trillion banner ads were served up to Americans alone in 2012, and the...

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Facebook ‘Likes’ Aren’t Free Anymore

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Facebook is changing.  And I'm not referring to the constant aesthetic changes that all of your friends swear turned them off to it forever - even though they're back the next day posting their cat pictures. What I am talking about is the way your professional page earns 'likes', as well as how often visitors will see your posts.To be blunt, 'likes' don't pay the bills for Facebook.  So they have in turn de-emphasized what they call organic...

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Pay Per Call: Pricing Based on Duration

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Let's talk about pay per call. I've said before, pay per call is a great way for home improvement companies to generate leads.

Now I'd like to elaborate on the topic of call duration. Pay per call services used to make you pay for every call, but that model had some obvious flaws. Customers were unhappy about being charged for robocalls, calls from people who had inane questions, and calls from confused people looking to simply order a...

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Home Improvement Marketing Trends: Have You Lost Your Mobiles?

Mobile, mobile, mobile. Small businesses today are bombarded by marketing opportunities that promise to get customers to respond and buy – right from their cell phones.

But the facts tell us that mobile marketing is, at best, a split decision for most small businesses.

My company serves hundreds of home improvement and home services companies across the country. Our clients market in specific geographic areas, usually serving customers...

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Instagram, Pinterest & eBay: Home Improvement Lead Generation Tools?

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When you think of generating home improvement leads through social media, these aren't the first Web sites that spring to mind. Yet there's a lot of buzz around them, and not without reason.  While Pinterest launched in 2010, lately it has a reputation as the place to be. With 70 million users, they must be doing something right. But how, exactly, do you take advantage of them? Pinterest's emphasis on visuals is great, and because you can link...

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The Pluses and Minuses of Marketing on YouTube

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YouTube is a weird place. Skateboarders injuring themselves get more views than most television shows ever will. But the sheer number of eyeballs on YouTube makes it seem like the perfect place for marketers. With such a large audience, there must be a way to use it to drive sales leads...right?

The reality is much different. There are many pluses and minuses to marketing on YouTube, so let's jump into both.

On the plus side, there are...

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