What’s the Difference Between a Google Click and a Facebook Click?

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What’s the difference between a Google click and a Facebook click?  Isn’t a click a click?  I mean, does it really matter how a homeowner finds his or her way to your website?

Turns out, it does matter. And it matters quite a bit when it comes to getting that homeowner to pick up the phone or submit an email form to your company.

Let’s look at Google clicks first.

You get a Google click when a homeowner types in a search query...

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Keyword Connects’ Todd Bairstow Covers Six Online Lead Generation Myths in Pool & Spa Marketing Magazine

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Pool and spa businesses need leads. Lots of them. It’s no secret that leads are the source of new customers. And with the explosion of the Internet over the past decade, online sources have become a primary starting point for finding new leads. But it’s not easy. In fact, figuring out online lead generation can be confusing, time consuming and expensive. In an article for the April issue of Pool & Spa Marketing Magazine, Todd Bairstow...

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Todd Bairstow to Conduct a Webinar with the National Kitchen and Bath Association

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Keyword Connects’ Todd Bairstow will be speaking on a webinar entitled “Profiting from Homeowners’ Online Buying Habits” on April 25 at 12:00 p.m. EDT.  In it, he’ll discuss how homeowners research home improvement products online – and how it affects their decision-making.  Attendees will learn how to respond to common objections from different buyer-personalities, and how to remove obstacles and friction points from a...

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Remarketing: A No Brainer to Improve Online Lead Generation

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Ever visit a web site, leave, then suddenly see that web site’s banners everywhere?  It’s not the CIA, NSA, FBI or Big Brother. It’s remarketing, and it works to drive leads for home improvement companies.

Establishing Intent

When a homeowner visits your website it’s not by accident.  They made an intentional decision to visit.  Now, maybe they left your site because they were just in the research phase, or they...

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The Google Bomb that Just Rocked Home Improvement

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The Google Bomb that Just Rocked Home Improvement

Yup, Google did it again. Last week, they dropped a bomb on small businesses who rely on the Adwords Pay-Per-Click program,  by announcing that they will no longer show ads along the right hand side of the search engine results pages (SERPs).

Ad spots 5-9 that used to show on the right hand side of the page will now show at the bottom, underneath the final organic results.

To cushion...

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Mobile: The Next Great Lead Gen Frontier

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Mobile: The Next Great Lead Gen Frontier

About every 18 months or so, my world gets turned upside down. Not by a new baby, winning the lottery or finally finding the right haircut. No, it’s usually Google that decides to grab the rug and pull it out from under my feet.

Now, they’re doing it again.  This time with mobile phone advertising. And it’s already having a real effect on home improvement lead generation.

To be fair, this...

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Keyword Connects’ Todd Bairstow to Speak at the Sales & Marketing Executive Symposium

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Keyword Connects’ Todd Bairstow to Speak at the Sales & Marketing Executive Symposium

Todd Bairstow will be presenting on “The Google Bomb – How Google Just Made it Harder to Drive Leads Online” at Dave Yoho Associates’ 2016 Sales & Marketing Executive Symposium being held April 11-13 in Dallas.

The Symposium is for owners, executives and managers that are affiliated with the home improvement, remodeling or the building...

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Todd Bairstow Covers Online Metrics that Matter for Flooring Contractors

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Todd Bairstow Covers Online Metrics that Matter for Flooring Contractors in Floor Covering Installer Magazine

The flooring installation business has changed a lot in some ways and remained comfortably familiar in others.  One way in which it has undeniably changed is the need for contractors to engage with potential customers online.  Given this, it’s essential to understand online metrics, and, specifically, the right metrics, to ensure...

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Seven Things That Will Make Your Website Work Harder for You

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"Hard work never killed anybody, but why take a chance?" - Edgar Bergen

It's entirely possible that you know some people who agree. Some of them might even be employed by you. (Hopefully, not for long.) About the only thing you can do with someone who coasts on the job and has no desire to live up to his full potential is to replace him with someone with a bit more drive.

Are you kidding me? I already have one thing to do!
The Wonderful...

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Simple Advertising Tactics That Can Increase Lead Generation

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When you put all the tactics together, you have a plan.
Home improvement businesses are always looking for new and better ways to increase lead generation. Sometimes it is not a matter of a new and better way. It is often a matter of utilizing a full range of tried and true ways.

One of the main reasons businesses look for new and better is that they are looking for less expensive ways. Less expensive is fine, and Keyword Connects is...

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