Six Lead Generation Myths That Cost You Money – a New eBook

We today announced our new eBook - “Six Lead Generation Myths That Cost You Money.”  You can download it for free from our Web site.

The Internet has become an important launching point for many homeowners beginning home improvement projects. They search Google, Yahoo and other sources for ideas, and ultimately for home improvement companies who can help them.

But from the standpoint of home improvement companies, connecting with...

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Pay Per Call: The Numbers are Often Misleading

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One of the big topics in online marketing these days is Pay Per Call. Sure, it's been around for over a decade, but it's just now grabbing the attention of online marketers everywhere, who realize that while a web form is good, a live phone call is even better.

For home improvement companies, Pay Per Call seems like a no brainer. Instead of driving all of the marketing and creative and media yourself, why not pay a provider to simply provide...

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What Happened to Google TV and Radio Advertising?

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Buying television and radio advertising has always been a tough process. Media sales reps quote prices, give discounts, baffle, befuddle and generally make you feel like you're in the circus just to buy some air time.

But not long ago, Google promised to turn the media buying process upside down by providing clarity and transparency to those buying the air time. And for a few months, it worked. Then it crashed and burned. Hard.So, what...

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Search Engine Rankings: Movin’ Up is Hard to Do

Every home improvement company wants its Web site to get better organic rankings on the search engines.

Unfortunately, your Web site's position on the search results pages is increasingly crowded out by paid advertisements.  No surprise, really, because that's how the search engines make their money.  And that means moving up is really hard to do.

In this guest post on improveit! 360's blog, we share what to do about it: 1) Optimize your...

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Should You Use PPC or SEO?

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If those acronyms are gibberish to you, let's start with a quick refresher. Search engine optimization (SEO) is all about moving up search engine rankings through good old fashioned gumption. Good web design, solid content, lots of links to your work ... the better and more popular your site is, the better your search engine results will be. That's a simplification of a complex art, but for the purposes of this conversation SEO is the free,...

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Google Plus Matters – Even if No One Thinks it Does

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You may have heard some jokes on late night about Google Plus. "If you want to visit a real graveyard this Halloween, just log into Google +!Yes, the major media outlets have had their share of fun with Google's struggling social network. But beneath the jokes, Google Plus is actually a powerhouse. It's bigger than Twitter. It's growing rapidly (as of mid-2013 it had a 33% growth rate). It's becoming increasingly popular with older industry...

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The Shrinkage of Search Engine Results Pages

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Everyone in the home improvement industry is trying to get better organic rankings for their Web site. But I can tell you from experience, that's really hard to do. Are you doing something wrong? Well, maybe, but that's not what we're here to talk about. It's more likely that you're doing just fine, but are getting crowded out by paid advertisements. First, a quick refresher. Paid listings are pretty much what they sound like, and they...

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Google Hosts Keyword Connects at its 2014 All-Stars Summit!

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Each year, Google invites a small number of agencies around world to its headquarters in Mountain View, California, to share industry best practices. Keyword Connects is proud that our unique approach to paid search lead generation for home improvement companies earned us an expense-paid invitation to this year’s event!

During the two-day Summit, we enjoyed:

Keynotes from Google experts
Google marketing and beta product testing...

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Remaining Competitive in Spite of Google Updates

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Have you heard of Google Penguin? It's one of their many search algorithms that Google gave an adorable name to lessen the stress that their every change puts on website owners. First released in April 2012 and most recently updated in October 2013, Penguin is an update to organic or natural search results, intended to keep things balanced and fair (or unbalanced and unfair, depending on who you ask). 
The penguins themselves have no...

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