Did Google’s Mobile Friendly Algorithm Affect You?

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"We are in a mobile world and we have to think mobile-first." ~ Kristin Hall, Google
A lot of people in the home improvement business - a lot of people in most businesses, in fact - have suffered some significant angst over the last month both prior to and following Google's algorithm that optimizes search results for websites that are defined as Mobile Friendly (MF).

Relax

Most of that angst came from concerns about how the change would...

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Home Improvement Services and Organic Lead Generation: Myth or Reality?

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So you had someone build a website for your home improvement business. It's been awhile now, but you don't seem to be getting any new leads or customers because of it. In the meantime, it's costing you a pretty penny just to have it maintained. You've just arrived at the conclusion that, as far as generating leads and building your business is concerned, that website is not worth the paper it's printed on - or something like that.

What's the...

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Seven Common Mistakes for Getting Local SEO Wrong

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Researchers estimate that 100% of all humans have made at least one mistake. General observation indicates that a very high percentage have made more than one. Onsite surveys at hair salons often reveal multiple mistakes within a single day.

It would seem reasonable, therefore, to assume that if the field were to be narrowed to the home improvement niche and how that niche approaches local search engine optimization, a high percentage of...

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What the Mobile Search Paradigm Means to Local Small Businesses

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Everyone who's in the business knows how competitive the home improvement service industry is. There's a lot of work to be done and there's a lot of people available to do it. Thousands whose previous jobs have been offshored and outsourced have turned their home improvement skills into small businesses.

That also means thousands more small businesses are trying to stand out from the crowd. Ten years ago that meant having a large display ad...

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Lead Generation: Your Words Matter

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As a business owner, you know how to choose your words carefully. A customer's bathroom isn't ugly, it's... vintage. But do you extend your gift for word choice to your SEO and your advertising? You should, because the right word can make all the difference between a click on your homepage or a visit to your rival's.

First and foremost, avoid technical language. You're a professional - home renovations are your life, and you have a large...

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Yelp: The Billion Dollar Bully

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For small business owners, Yelp is a necessary evil. Cultivating good reviews on Yelp can sometimes feel like pulling teeth, but it's all worth it if those reviews help you generate leads, right? Maybe... or maybe not.

An investigative documentary called Billion Dollar Bully is looking into what they call a "$3.6 billion racket against small business owners." Yelp has been accused of shady practices for years, especially in regards to small...

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Online Lead Generation: Tools of the Trade for the Home Improvement Industry

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What tools are working best for your online lead generation? Improveit! 360 recently posted an excellent analysis of a survey conducted by Webmarketing123. The survey asked business owners which of their digital marketing campaigns had the biggest impact. Email, SEO and paid search all had strong showings, at 26, 17 and 15 percent, respectively, but can you guess what led the pack? The answer is, of course, "Not sure," at 33 percent. Let's all...

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Keyword Connects Nearly Doubles Office Space

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Keyword Connects today announced a significant expansion of its Waltham headquarters. The company recently added 60% additional office space to accommodate its growth.

“We remain fortunate to have an outstanding team of highly committed employees,” stated Paul Baudisch, a company partner. “Our new space is the operational hub for our rapidly growing team of sales consultants.”

He added, “We’re delighted with the trust our...

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