How Many Clicks to Land a Lead?

Three clicks. That's all Dorothy needed from her ruby slippers. By clicking her heels three times and repeating there's no place like home, she's out of technicolor and back in Kansas.

Home improvement prospects want the same experience. The ability to get the home of their dreams (one that makes them say, "There's no place like home!") should only be a few clicks away. But with the rise of sites like HomeAdvisor and Thumbtack, homeowners...

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Google AdWords: “Who You Gonna Call?”

Have you ever walked into a house for an estimate, only to discover that the homeowner has attempted to start their project on their own? If you haven't yet, you will. Because these days, everyone wants to fix their problems themselves.

There are just certain situations where you need a professional. That goes for home improvement. And it goes for online marketing in home improvement. Let's face it, anyone can launch an AdWords campaign...

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Remodelers Advantage Summit 2017

Keyword Connects is proud to sponsor the upcoming Remodelers Advantage Summit 2017 which will be taking place September 26th to the 28th at the Hilton Minneapolis. The Summit is the most prestigious remodeling industry conference in the nation. This year's event features keynote speaker Chris McChesney - Wall Street Journal #1 National Best Selling Author of The 4 Disciplines of Execution.

To learn more about this exciting event, check...

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Mobile-Friendly to Mobile-Forward:
The Race is on!

In 1973, the famous racehorse Secretariat won the Belmont Stakes championship, crossing the finish line mere seconds before the competition. In many ways, Secretariat’s win is very similar to the challenge of generating a home improvement lead. You can win or lose the race to victory in the blink of an eye.

This high stakes race to lead gen is due to the mobile search boom - homeowners now use their smartphones, not their computers, to...

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Keyword Connects Sponsoring Warrior Circle Mastermind Conference

Keyword Connects is proud to sponsor the CEO Warrior Circle Mastermind Conference. This exclusive event begins today and ends on June 15th.

Attendees will learn:

How to conquer limiting beliefs
Work on their business
Improve the bottom line
Stategize to learn how to dominate the market
Deep dive into what’s holding them back

Joshua Lowden, Director of Sales at Keyword Connects will be speaking on June 15th....

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Webinar This Week Featuring Todd Bairstow

Join MarketSharp and sponsor Qualified Remodeler for a webinar where Todd Bairstow, Partner at Keyword Connects, will look at how to drive profits through changes to Google and mobile advertising.
Thursday June 15th at 11:00 am EDT

Advertising on Google... Do you have it mastered? With all the major changes that Google has made in the past year to its advertising and organic search, it could seem difficult to keep up. Don't...

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Remodeling Magazine Feature:
The Future of In-Home Visits

What will selling residential home improvement services look like in the future?  In an article for Remodeling Magazine entitled, “The Future of In-Home Visits: Selling to Homeowners Who Don’t Want to See You,” Keyword Connects’ Todd Bairstow discusses how technology’s evolution is changing the sales pitch.

In the piece, he notes, “For decades, the ‘in-home’ demonstration has been a staple in the home improvement sales...

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Angie’s List & HomeAdvisor Merger:
Superhero or Supervillain?

Two superheroes are better than one. Isn't that how the Justice League was born? When Superman couldn't take care of something himself, Wonder Woman or Batman would swoop in and solve the problem at hand.

Right now in the home improvement industry, we are witnessing our very own Justice League moment. Angie's List and HomeAdvisor have merged to become ANGI Homeservices. With their union averaging at least 22 million monthly...

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Keyword Connects Sponsoring CCN Technology for Contractors Conference

Keyword Connects is proud to be a sponsor of the Certified Contractors Network Technology for Contractors Conference 2017. The conference brings together CCN contractors from across the country. The event will be taking place at the St. Regis Deer Valley Hotel, Park City, Utah on Monday, June 5th to Wednesday, June 7th, 2017.

Todd Bairstow, Founder of Keyword Connects will be addressing the conference on Tuesday, June 6th at 7:50...

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Webinar: Advertising to Homeowners in a
Mobile World

Advertising on Google... Do you have it mastered? With all the major changes that Google has made in the past year to its advertising and organic search, it could seem difficult to keep up. Don't forget... the world is mobile... mobile... mobile... and homeowners are no exception.

So, you must ask yourself, how can the recent changes to Google and mobile advertising translate to more leads, appointments and sales?

Join MarketSharp and...

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