Will Millennials Destroy Your Company?

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In the movie, "Back to the Future", Marty McFly saw the future and it was strange. Now we live in that future. Drones buzz above our heads.... we have handheld computers....and the Chicago Cubs won the World Series.

What Marty didn't see was what the future would be for home improvement companies. Now it's my turn to look into the future in this 2-part series. Part 1 shows how Millennials are driving change to the age-old in-home sales...

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Todd Bairstow to Speak on Lead Generation Myths at the 2017 Pool & Spa Show

The Internet has become an important launching point for many homeowners beginning home improvement projects.  They search Google, Yahoo and other sources for ideas and ultimately for companies that can help them.  But from the standpoint of these companies, connecting with those homeowners is no easy task.  Generating online leads is confusing, time consuming and expensive.  Aggressive salespeople bombard these companies with opportunities...

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Keyword Connects’ Todd Bairstow Covers
“How to Hook Every Type of Homeowner” in HVACR Business Magazine

When homeowners have an HVACR need, 80 to 90 percent begin their search for a provider on the Internet. Braving the wilds of the web, they’ll click and click, scroll and scroll, evaluating the appeal of an HVACR business and its competition to find the best provider for their job. But between the time they start searching, and the time they pick up the phone to call a provider, homeowners can engage in a complex set of online behaviors with...

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Did Your Leads Suffer Because of the Election?

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As we are transitioning into a New Year and a new presidency, I thought it was time to reflect on the impact that the election has had on home improvement leads. During the election, angst and anxiety were at the highest-level I could ever remember. Did those feelings affect homeowners' willingness to become leads for home improvement companies?

To find out, Keyword Connects did an analysis of leads among our hundreds of clients over the last...

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Is Google Killing Your Prospects?

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I say "Bah Humbug" to Google's Product Listing Ads. Ebenezer Scrooge has taken many forms from Donald Duck to Bill Murray, the latest incarnation is Google's Product Listing Ads that appear on search engine results pages. These are ads that businesses purchase through AdWords for retail online purchases. They feature a product image and are geared to products and product categories.

Please see the example below:

Why do Product Listing...

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Todd Bairstow to Present on How to Drive More Leads from Google at KBIS

Google and other search engines are constantly making changes to the kitchen and bath competitive landscape.  The way they display kitchen and businesses is in a constant state of flux.  Keyword Connects’ Todd Bairstow will be speaking on this topic at the upcoming Kitchen & Bath Industry Show (KBIS) in Orlando, where he will discuss the latest challenges and emerging trends from the online world specifically for kitchen and bath...

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Texting: A Secret Weapon for Home Improvement?

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How to boost your results when contacting homeowners, setting appointments and ensuring they're present when you show up to make your pitch?

Think texting.

Now, texting may not have been the answer you expected to hear from me. But it's actually
a powerful tool that should be in your company's sales arsenal.

Why does texting work? Because it connects you to homeowners where they live most - on their phones. In fact, statistics show...

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Keyword Connects’ Bairstow to Speak at CEO Warrior Event

Keyword Connects is sponsoring the CEO Warrior Superhuman Mastermind Event, December 7-8 at the Gold Medal Service Headquarters in East Brunswick, NJ. Todd Bairstow, Partner and Founder of Keyword Connects, will keynote the breakfast session on December 7th.  Todd will talk about what works—and what doesn’t—in online advertising for home improvement companies.

This unique event for members of the CEO Warrior Circle, challenges...

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Keyword Connects to Sponsor Rick Grosso’s Owner Camp

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Keyword Connects is sponsoring Rick Grosso’s Owners Camp December 8-9 at the Ritz Carlton Orlando Grande Lakes, Orlando, FL.

If you want to take your business to a new level and drive your sales through the roof, we invite you to join us at the Owners Camp. Rick Grosso and Todd Phelps will share insider secrets along with tips and techniques that will help you dominate your market.

You’ll learn:

How to separate yourself...

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5 “Musts” to Make E-Mail Marketing Work

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Email. We all use it every day. Moreover, we're all the target of today's email marketing, both good and bad. But what makes email successful for home improvement companies?

If you're not already doing so, you should consider email marketing for 2017 to connect with homeowners considering home improvement projects.

Constant Contact is a leading email marketing platform for small businesses. They offer some great advice to make email...

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