Todd Bairstow Keynoting at the Cabinets
& Closets Conference

Keyword Connects’ Todd Bairstow and Google’s Lauren Mobyed will be the keynote speakers at the expo on April 12.

In their keynote presentation, "Loaded Words: Exploring Online Lead Generation for Cabinets and Closets Companies," the two will show how homeowners and consumers are really behaving online – and how cabinets and closets companies can leverage that behavior to grow sales.

In addition, Todd will be speaking at a session...

Continue Reading

Online Lead Generation for Hardscape Companies

Online sources have become a primary starting point for hardscape marketing. But it’s not easy.

To address how online lead generation works (and how it doesn’t work), Keyword Connects’ Todd Bairstow covers six marketing myths that cost hardscape companies money and sales in an article for Northwest Landscape Professional magazine.

Click here to read the complete piece.

 

 ...

Continue Reading

Reaching Homeowners Who Hate Ads

The internet has an unrivaled reputation for unfiltered, chaotic content. Users can jump from narcoleptic goats to streaming Game of Thrones to, finally, finding a contractor for their home improvement project. In this search, they are often targeted by intrusive and slightly irrelevant advertising.

You know the type: pop ups, strobing banner ads, auto play videos. Ads that scream “HEY!” at you.

Due to these slightly annoying ads,...

Continue Reading

Professional Roofing Magazine feature:
“When the Search is Over”

If you own a roofing business, you need leads. Even in good times, you need lots of them to grow and profit. And with the explosion of the Internet over the past decade, online sources have become a primary starting point for finding the leads you need. But it’s not easy.

Figuring out online lead generation can be confusing. And time consuming. And expensive. And difficult to focus on while you’re driving to a job or sitting on a roof....

Continue Reading

Webinar: How to Prepare for the Next Recession

Right now, the economy is doing well. Stocks are up and unemployment is down.

However, recessions typically occur every 5-8 years and it’s been almost 8 since the Great Recession ended in 2009. Since the 1850’s, this is the 4th largest expansion ever and… what goes up has to come down.

Will your home improvement company be ready for the next economic downturn?

Watch this webinar and listen to Todd Bairstow talk about lead...

Continue Reading

5 Ways Closets Firms Can Boost Web Traffic

As homeowners use Google now more than ever to find pros who can help them with their home remodeling, closets and home organization needs, how can your company stay effective online?

It’s simple: give your customers good content – the way they want it.

In an article for the March issue of Closets & Organized Storage Magazine, Keyword Connects’ Todd Bairstow discusses 5 simple guidelines to help companies stay competitive in...

Continue Reading

Todd Bairstow Speaking at NAEC Conference

Do you work at an aging-in-place or residential mobility company?

If so, Keyword Connects’ Todd Bairstow will be covering emerging online lead generation trends for this market at the NAEC Conference in Scottsdale, Arizona on March 28. During his session, attendees will learn how rapidly evolving technology is changing the way that homeowners and their caregivers find in-home mobility solutions online.

Todd will also discuss how the...

Continue Reading

Gaga for Google – Kitchen & Bath Business

For years, it’s been the same story. When a homeowner wants to remodel their bathroom or kitchen, they sit down at a desk, or open up a laptop, and go to Google. They type in their search terms and press enter, looking to find ideas, design inspiration and cost estimates. They weigh their options and browse, often for hours, until they find a solution that appeals to them.

With mobile phones on the rise, that story is about to change....

Continue Reading

Learn with Industry Experts & Google

You're invited to an exclusive event with Google Premier Partners, including Keyword Connects to learn how to create a successful digital marketing strategy in the Home Contractor Service industry.

This event includes a special guest presentation from Ryan Warrender, Mobile Lead at Google, on how smartphones are changing the way consumers interact with your business. Join us for lively discussion and a networking reception with food and...

Continue Reading

Virtual Reality Technology: Sorcery or
Selling Point?

Posted in:

There is a commercial on television right now. A young boy is sitting outside a pastry shop, looking around with giant black goggles strapped to his head. An older man walks by and is understandably baffled. The young boy smiles and lets the man try on his virtual reality (VR) goggles.

Moments later, the older man is acting like a kid again. You don't even have to see the virtual world he's exploring to understand the magic of the...

Continue Reading