Todd Bairstow Presenting at Mass. NAHB Chapter

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While many homeowners get their first exposure to a home improvement company through traditional marketing channels like TV, they often turn to the Web for further research. But once online, homeowners can easily drift and ultimately buy from the competition.

Keyword Connects partner Todd Bairstow will speak to members of the Northeast Builders and Remodelers Association of Massachusetts on March 26. He will present five key online...

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Good Reviews Are Hard to Come By:
But They Can Generate Leads

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It's no secret that good reviews are hard to come by, even when you're doing excellent work. At times you can't help but wonder if the constant hustle to get them is really worth it. Well, here's a friendly reminder that it absolutely is - reviews are a big part of generating leads.

Finally, search engines love reviews. The single best way to generate more leads is to improve your Google ranking, and Google takes into consideration...

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How to Get Great Online Reviews

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Good online reviews lead to more home improvement leads, and more leads lead to the potential for more good reviews, and so the cycle continues until you're retired and sipping a beer on a beach somewhere. But how do you get good reviews?

The obvious answer is to provide the best service you can. That's important, of course, but even if you provide the greatest service in the world many customers aren't going to bother to leave a review....

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Home Improvement Lead Gen:
Tracking Performance vs. Costs

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It's estimated that in 2015, small and medium businesses will spend over 50 billion dollars on advertising. You may recognize that as a lot of money. And if you're contributing to that figure, you're probably aware of the difficulty in tracking precisely whether or not your investments are generating home improvement leads for you.

Unfortunately, statistical tracking is often either vague or obtuse, especially considering that small...

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SEO Guarantees:
What Difference Do They Make?

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Picking an SEO Agency is like picking a shampoo - you understand the basic function, but with 500 options and promised features,picking one becomes endlessly complicated. Explaining every detail that should factor into your decision would require a dozen posts, but let's make one thing very clear - an SEO company "guaranteeing" you a result is like a shampoo that advertises "now with less arsenic!" So many red flags should be raised you could...

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Need Leads? Remember, Homeowners Trust Google Over Traditional Media

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In January 2015, Google overtook traditional media to become the world's most trusted source for news. The gap is especially wide among millennials, otherwise known as future homeowners and therefore your future customers. While the study in question only looked at news reports, the findings implicitly apply to everything - after all, when's the last time someone under the age of 35 consulted a newspaper classified instead of the Internet for...

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Amazon.com & the Lead Generation Jungle

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"Of course not," your first thought might be. "How will the ability to get cheap DVDs that I won't actually have time to watch mailed out to me within 48 hours help me generate home improvement leads? You're not setting up another pun about that stupid show, are you?"

Not at all. Amazon, in their continued quest to dominate the online marketplace (and possibly the world, with their drone technology), is quietly rolling out Amazon Local...

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What You Need to Know About
Factors Affecting Local Search Rankings

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I was just going to write "a lot!" and be done with it, but apparently that's not very useful. So let's break down some of the biggest factors that influence local search rankings (and lead generation) in this post-Pigeon world of ours.

The major factors remain what you would expect them to be - keywords, domain authority, link frequency and quality. As long as you continue to follow standard tried and true SEO tactics, and ensure that you're...

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Porch.com & Local Services Contractors

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Have you heard of Porch.com? You can find ads for them in Lowe's across the United States, and it was recently announced that they've raised 65 million dollars in funding. So if you haven't heard of them, now's the time to familiarize yourself. Porch's goal is to become a hub for home improvement business information - users can browse and review local renovation companies, look at photos of projects, look up a home's renovation history and...

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