Is Google Launching Its Own Home Improvement Lead Service?

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Google is a lot like Dr. Pepper - "so misunderstood." Yet the differences between the companies are profound. Dr. Pepper's famous tagline was simply about a soft drink brand that wanted to increase its popularity among consumers by being understood. It appears, however, that Google prefers to be misunderstood.

Why Would Google Create Anything Akin to a Home Improvement Lead Service?

A better question might be, "Why did Google invest...

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Mobile PPC is a Different Game Than Desktop PPC

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If you are asking yourself if your home improvement business should advertise on mobile devices, you are asking yourself the question two years too late.

A November 2013 study conducted jointly by Google and Nielsen revealed that

80% of people don't leave home without their mobile device and
61% of smartphone owners perform searches from their device every single day.

The study also discovered that a "majority of mobile consumers use...

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Long Tail Keywords Versus Generic and Product/Service Terms for Organic Rank

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"Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling.

Whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are going to buy. Such very specific searches are far more likely to convert to sales than general, generic searches that are geared more toward the type of search that consumers typically do prior to making a buying...

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Todd Bairstow Featured in LeadsCon.com Article

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Effective telephone work is essential to the lead generation efforts of home improvement businesses. Keyword Connects’ Todd Bairstow dives into how you can make your telephone response perform even better in a recent article he wrote for LeadsCon.com.

To read the article, see "Home Services Lead Generation: The Importance of Phone Follow Up to the Lead Generation Experience."...

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Yelp is the King of Online Directories

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Yelp used to be a sound that dogs made. Now that Yelp is a trademark name, dogs are only allowed to bark. If they yelp, it is a trade-bark infringement.

Yelp is an odd name for an online directory, especially for one that has become the king of online, local directories: the kind that not only lists businesses, but also posts reviews that are intended to help seekers make informed decisions about places to go and services to use....

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How Did ThumbTack Escape the Google Penalty?

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On July 23rd the Keyword Connects blog posted a story entitled "Home Improvement Lead Provider Thumbtack Gets Penalized by Google." Thumbtack is not the first company to be penalized by Google for attempting to build their internet visibility by creating links for better SEO results. Isn't that what we're supposed to do?

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Reports have already been published that Google wants to follow the same path as Amazon and other internet giants by...

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If You’re Going to Do YouTube, Do It Right

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There is some ongoing debate over whether or not trying to generate home improvement leads - or any type of business leads, for that matter - on YouTube is a good idea. We'll weigh in on that a little later, but for now, we cannot emphasize enough, if you are going to do it, you need to do it right.

Contact us today to learn how Keyword Connects can produce the best leads for your home improvement business. Be sure to read our website...

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How to Rank if You Have Multiple Locations

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"Location, location, location." It's practically the motto of real estate agents. While location is important in residential real estate, it is even more important for the commercial side. Businesses need to be located in places that are convenient, easy to find, high-traffic areas. That applies to every location of a multiple-location business.

Welcome to the Internet

Twenty years ago, the drive was to get your business visible on the...

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What is a High Intender for Home Improvement?

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It's quite possible that most home improvement business owners may have never heard of the term "High Intender" or even connected it with the home improvement business. That is completely understandable, given the fact that home improvement is their primary business, whereas "High Intender" is a marketing term and marketing is only a front-end component of the business.

An Understanding for Home Improvement Lead Generation

"High Intenders"...

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Mobile Home Improvement Buyers are Clicking on Mobile – and Converting on Desktop

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We've all heard that "mobile is overtaking PC usage" so much over the past decade that it's become almost like a song that we can't get out of our heads. It just keeps repeating over and over again. If it were a song, the second verse would begin with "Advertise on mobile or get left behind ... " Mobile usage actually surpassed PC usage in November 2014. So the question is, "How has that changed how your company should market itself digitally?"...

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