Mobile Home Improvement Buyers are Clicking on Mobile – and Converting on Desktop

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We've all heard that "mobile is overtaking PC usage" so much over the past decade that it's become almost like a song that we can't get out of our heads. It just keeps repeating over and over again. If it were a song, the second verse would begin with "Advertise on mobile or get left behind ... " Mobile usage actually surpassed PC usage in November 2014. So the question is, "How has that changed how your company should market itself digitally?"...

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Will a Microsoft-Yahoo Break Up Affect Your Leads?

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On July 6, 2015, we published a report entitled "What Would a Yahoo and Bing Divorce Mean to You?" While you may want to read that story for background information, we will both review and update the story for you in this post.

The 2009 Deal

The constant acceleration of growth and change in technology is stimulating a similar phenomenon in how business is conducted both at the corporate and at personal levels.

That means that...

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Home Improvement Lead Provider Thumbtack Gets Penalized by Google

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Google has a reputation of following Teddy Roosevelt's advice of walking softly, but carrying a big stick. In early June, it quietly unsheathed its big stick and wielded it upon an online hiring website, Thumbtack.com.

Google has two types of penalties: manual and algorithmic. It actually prefers to call these "actions" or "adjustments" (i.e., walk softly), but the end result is the same. If you're hit with a manual or algorithmic...

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Which is Better for Lead Generation: Paid or Organic Searches?

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Or, as Solomon said to the two women standing before him, "Which half of the baby do you want?"

It takes Solomon-like wisdom to answer the title question, because the answer is not one or the other, but discovering the power provided when used together.

The Bottom Line Is Credibility

The bottom line is always about credibility - online or not. Consumers will ultimately buy from the product or service provider they find most credible....

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Remember: The Desktop PC is Not Dead

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On May 25, 2015 we introduced a post entitled, Will Google's Mobile Algorithm Cost You Leads?, with a quote from Kristin Hall, former leader of Google's affiliate publisher development team. She is currently on the board of directors of the Performance Marketing Association. One month later, on June 22, in our post Beware Buying Mobile Advertising, we quoted her again. In fact, we ran the exact same quote. In case you have forgotten, here it is...

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Is Psychology the Secret to Getting More Leads?

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Well, it's not exactly a secret and it is surely not the secret to getting more leads, but it can and it should play a big role. The art of getting leads and closing sales is in applying the science of understanding how people think and behave. That science is psychology.

Use the Power of Reciprocity.Engage people in a relationship. This can be done on a community level by participating in and supporting local events and causes....

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Brands and Local Businesses: It’s a Dependent Relationship

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"Any time a brand manufacturer and a retailer can collaborate, the impact is going to be better. The brand brings an in-depth understanding of the consumer, and the retailer has numerous information sources that help them understand what makes sense in different regions, often down to the store level." - Blake Waltrip, CMO, Celestial Seasonings
High school biology class probably introduced most of us to the concept of symbiotic relationships....

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What Would a Yahoo and Bing Divorce Mean to You?

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In mid-May 2015, the week before Google changed its mobile search algorithms to favor sites that are mobile friendly, Yahoo and Microsoft announced some changes of their own. While Google actually made a change that affected users, Yahoo and Microsoft announced an internal change that could affect users sometime before 2020.

Yahoo and Microsoft are partners with Bing in a Search Alliance whereby Yahoo searches are powered by Bing. It's...

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Can Home Improvement Be ‘Ubered’ ???

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Can home improvement be "ubered?" It all depends upon what "ubered" means. Über (with an umlaut over the u) is a German word that is used as an adjective or adverb, roughly translated as "greatest."

For our purposes, however, Uber is an overwhelmingly successful leader in the emerging, so-called collaborative - or sharing - economy. The question is really, "Can the home improvement business adopt the Uber business model?" First, we must...

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How to Get Local Links for Your Web Site

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Most competent website designers and consultants will suggest that their clients create external links that point to their website. Having said that, it seems like the idea is a hard sell, because link-building is most commonly advocated on the basis that it helps to improve your website in search engine rankings. While that is factual, it is not a fact that motivates most local business owners. Therefore, little effort is ever devoted to...

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