Face the Music:
3 Ways to Convert More Visitors into Leads

In 1966, Ginger Baker asked Eric Clapton to start a band. Joined by Jack Bruce, rock’s most influential trio, Cream, was born.

Whenever a home improvement company asks me for strategies to generate more leads from the online world – beyond the staples of SEO and paid search, I have three strategies that I share for even more online success:

On Lead Guitar: Special Offers

Many home improvement companies put little thought into...

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Join Us for an All-Access Lead Gen Clinic

Will you be expanding your lead generation efforts in 2018? Start out on the right foot at our lead gen clinic, hosted by the Certified Contractors Network. Marketing experts Todd Bairstow and Dustin Kirby of improveit360 will be sharing tricks of the lead gen trade, including:

Lead management strategies
Generating high quality leads
Paid search cost control and campaign strategies
New lead gen resources hitting the internet in...

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Mad Max Media Budgeting for 2018

Did you know Mad Max (the one with Mel Gibson) was made on a shoestring budget? Investors only gave the filmmakers $300,000, but it raked in almost $100,000,000 worldwide at the box office. For 20 years, it held the Guinness World Record for the most profitable movie investment of all time.

How did Mad Max do it? Simply, the film crew made the most of what they had to work with.

This is exactly what every home improvement company...

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Webinar Recording Now Available:
Google Home Services

Google’s much-anticipated home improvement program is up and running, is your business prepared? Watch the webinar now and online marketing expert Todd Bairstow will teach you how your business can thrive as Google’s latest program expands across the country.

This webinar was brought to you by:



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Webinar Tomorrow: Is Google Home Services a Threat?

Is Google Home Services going to be an asset to your business, or a threat to your lead volume?

Get the facts tomorrow at 12 pm EST with online marketing expert Todd Bairstow. You will learn what to expect from Google’s latest venture and how to leverage this new service to benefit your business.

Proudly sponsored...

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Google Home Services: Threat or Opportunity?

Google’s much-anticipated home improvement program is up and running — are you prepared?

Hit the ground running with online marketing expert Todd Bairstow, President of Keyword Connects. Join us for an exclusive webinar on October 25th at 12 pm EST for the inside scoop on Google Home Services.

Proudly sponsored by:...

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This Week: Todd Bairstow Speaks at Hardscape North America

Online marketing expert, Todd Bairstow, will present a full Conference Session at HNA this Thursday October 19th in the morning. Todd will speak about “Emerging Online Lead Generation Trends for Residential Hardscape Businesses.”

Featuring an array of data, this session will discuss how homeowners are really behaving online – and how residential hardscape businesses can leverage this behavior to grow sales. Bairstow will share how...

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Webinar with NERCA Nov. 1 at 1:00 pm ET-
Register Now!

Join us on Wednesday, Nov. 1st at 1 pm ET and hear Online Marketing Expert Todd Bairstow present on “Five Ways Mobile Technology Has Changed Online Marketing for Roofing Contractors.”

Key points of his presentation would include:

Demographically, older people (50+) are using their mobile phones and responding to mobile marketing in increasing amounts.
Google has embraced mobile for Pay-Per-Click advertising.

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