In 1973, the famous racehorse Secretariat won the Belmont Stakes championship, crossing the finish line mere seconds before the competition. In many ways, Secretariat’s win is very similar to the challenge of generating a home improvement lead. You can win or lose the race to victory in the blink of an eye.
This high stakes race to lead gen is due to the mobile search boom - homeowners now use their smartphones, not their computers, to...Continue Reading
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