Can Home Improvement Be ‘Ubered’ ???

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Can home improvement be "ubered?" It all depends upon what "ubered" means. Über (with an umlaut over the u) is a German word that is used as an adjective or adverb, roughly translated as "greatest."

For our purposes, however, Uber is an overwhelmingly successful leader in the emerging, so-called collaborative - or sharing - economy. The question is really, "Can the home improvement business adopt the Uber business model?" First, we must...

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How to Get Local Links for Your Web Site

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Most competent website designers and consultants will suggest that their clients create external links that point to their website. Having said that, it seems like the idea is a hard sell, because link-building is most commonly advocated on the basis that it helps to improve your website in search engine rankings. While that is factual, it is not a fact that motivates most local business owners. Therefore, little effort is ever devoted to...

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Todd Bairstow Presenting to the Builders and Remodelers Association of Greater Boston

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On July 7, Keyword Connects’ Todd Bairstow will present to the Boston chapter of the National Association of Home Builders. In his talk, “Profiting from Homeowners Online Buying Habits,” Todd will review the online habits of today’s homeowner and discuss five distinct homeowner buying personas and what companies need to do to most effectively sell to each of these targets....

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Is Google Really Getting into the Home Improvement Business?

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Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window. - Peter Drucker
Predicting what Google (or anyone else, for that matter) is going to do is pretty much the exercise that Peter Drucker has described. Chinese philosopher Lao Tzu made a much earlier observation about people who claim to predict the future:
Those who have knowledge, don't predict. Those who predict,...

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Beware Buying Mobile Advertising

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"We are in a mobile world and we have to think mobile-first." ~ Kristin Hall, Google
If that sounds familiar, like you've read it somewhere before, it's probably true. You may have read it as the lead-in for our May 25th blog post, "Will Google's Mobile Algorithm Cost You Leads?" We are repeating the opening quote because it is, in fact, true. This blog is based on the same fundamental concept, but the focus is slightly different.

Mobile...

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Making the Most of Google’s Mobile Changes

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On April 21st, 2015, Google updated their mobile website ranking algorithms to favor websites that are mobile friendly. That means that your business' website is easy to view and use on a smartphone. The algorithm only affects searches conducted on smartphones. It does not affect search result rankings on either personal computers or other mobile devices.

Is It Really a Concern for Home Improvement Lead Generation?

In the long run,...

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Here’s What Happened on My Facebook This Week…

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For the average small business owner, the rest of the sentence is " ... Nothing." That's understandable ... for now. Business owners are still either trying to figure out how using Facebook could help generate leads for the business or they ignore Facebook as a marketing tool altogether. Many small business owners in the home improvement business have yet to determine if or discover how Facebook might be an effective lead-generation tool....

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Intent is More Important than Volume

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Internet marketing may have its own peculiarities, but in the end, it is still marketing. Therefore, although there are techniques specific to effective digital marketing, the same basic marketing principles apply. Web marketing is still in its youth, so it is not unusual that some marketing tactics are not always effective in attracting traffic to your business through your website. Even that thought is important to remember. The goal of home...

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Todd Bairstow in Street Fight: Can Home Services Be Uber-ed?

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Over the last several weeks, there’s been a significant amount of interest in announcements from Amazon and Google about them moving into the home services space. The “on-demand” economy seems to be finally descending upon one of the oldest of sectors: taking care of one’s house. How, exactly, are Google and Amazon going to make waves in this scattered and diffuse marketplace? Keyword Connects’ Todd Bairstow considers whether home...

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Todd Bairstow Discusses The Five Online Buying Personas

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We all know that the Internet is a major source of information for homeowners looking to remodel their kitchen or bathrooms. It's estimated that 80-90 percent of homeowners begin the kitchen and/or bath remodeling process online by conducting their own research. And depending what these homeowners do online can affect their attitude towards your home improvement business before they even visit or give you a call.

Keyword Connects’ Todd...

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