You’ve probably heard the statistics. YouTube gets more visitors every night than ABC, NBC, CBS and Fox network television – combined! But if that’s the case, why hasn’t online video become a huge new venue for advertisers? The answer is simple. Fraud. In fact, The Wall Street Journal last week published an excellent article on this topic: Bots and 'Drone Pools': The Deep Bag of Tricks in Video-Ad Fraud Yup, the online video...Continue Reading
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Every week, Todd Bairstow - our online expert - shares his wisdom on an aspect of Internet marketing for home improvement companies. You can read his thoughts here on his blog or you can subscribe, and we'll send you his latest posts each week.