Business Cards: Lead Generation Tools or Handy Bookmarks?

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It seems like business cards are going the way of the dinosaur, if dinosaurs had been concerned about generating home improvement leads. Do you really need to hand out your contact information on little pieces of dead trees in an era where anyone who's serious about getting some home renovation work is going to spend hours on Google looking through websites and reviews? The answer, surprisingly, is yes. Very much so.

There's something about...

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Client Testimonials, Credibility, and Leads!

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What do you do once you have that positive review? Well, it will look pretty good next to your BBB rating. Your website or newsletter is the perfect place to share feedback, especially if it contains a unique anecdote. An inspiring or funny story about how you went above and beyond to meet a customer's needs will give you more credibility, and with any luck that will get you a new customer or two. And then they'll have good things to...

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Todd Bairstow Addresses National Re-Bath Franchisee Convention

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Todd Bairstow today spoke at the 2015 National Re-Bath Franchisee Meeting in Orlando, Florida. Todd’s talk was titled “5 Offline/Online Buying Personas: How To Profit From Them”. For a summary of his remarks, please reference his blog.

“We generate sales leads for nearly half of Re-Bath’s franchisees nationwide,” Todd noted. “I was delighted to have had the opportunity to meet up with many of our great clients, and also share my...

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Todd Bairstow Speaks to Local NARI Group, “The 5 Online Buying Personnas”

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Keyword Connects’ Todd Bairstow spoke at a National Association of the Remodeling Industry/Connecticut Chapter event on January 13. His talk was titled “5 Homeowner Offline/Online Buying Personas: How To Profit From Them”.

Today’s homeowners are a tricky bunch when they sit down at their computers. How they find your home improvement company is different from how they respond to other media. Ignore the differences at your peril....

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Keyword Connects Add Sales Staff; Anticipates Strong Year

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We’re delighted to announce that two more sales professionals have joined our growing team:

Ken Tish joins us as Sales Representative. He has many years direct sales experience, selling logistics and relocation services, business software and industrial alarm systems. Ken made his sales debut selling at flea markets when he was 15. As he’s told me, “sales is a numbers game. The more calls I make, the more sales I make.”

Kim...

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Understanding Lead Generation Related to Local Search Ranking

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Local search results are one of the most important aspects of home improvement lead generation, but it's starting to feel like we can't understand the intricacies of Google Pigeon and local search unless we have access to a Google double agent and several augurs. That makes local search results difficult to influence, which of course in turn makes leads harder to generate.

Local search may be complicated, but it's not rocket science. You have...

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Diversifying Away From Amazon: Todd Bairstow Quoted in Today’s WSJ

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Is Amazon your friend or your foe? If you sell on Amazon, consider the massive online retailer as less of a partner these days, and more as a rival.

The Wall Street Journal reported on this topic in today’s edition, “Sellers Need Amazon, But at What Cost?” The article quoted Todd Bairstow, co-founder of Keyword Connects.

Todd encouraged small businesses selling on Amazon to develop and maintain a mix of sales channels, and not rely...

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Will An Email Newsletter Help You Generate Leads?

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We all know that most people in the home improvement industry will do anything to generate leads, up to and including creative use of body paint and the local highway. Compared to that, sending out a regular newsletter by email is both much less work and much less likely to land you in front of a judge. But how effective is it?

Unfortunately, I can't give you a straightforward, statistical answer. There are a lot of variables, and only some...

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Myths About Lead Generation, SEO and More

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It's a new year, and many of you have resolved to end your bad habits. Maybe you're going to drink less, or eat less junk food, or stop punching wasp nests. But while personal improvement is always important, what have you resolved to do in your professional life? Because it never hurts to resolve to stop falling for some old myths that are hurting your business and your ability to generate leads. 
For example, despite what many people are...

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Google Goes All the Way: Paying 100% Above the Fold in Home Improvement

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Above the fold is the place to be online. What does that mean?  It means that when Google delivers a search results page, you want your listing to appear on the screen - without making people scroll to find you.

Let's take a look at the Google search result for "Chicago home improvement" on a typical monitor resolution (1600 x 900, if you're keeping score at home).

 

 

It seems like a pretty average results page. But...

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