The Pluses and Minuses of Marketing on YouTube

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YouTube is a weird place. Skateboarders injuring themselves get more views than most television shows ever will. But the sheer number of eyeballs on Youtube make it seem like the perfect place for marketers. With such a a large audience, there must be a way to drive leads...shouldn't there?
The reality is much different. There are many pluses and minuses to advertising on Youtube. For as specific as you can be in targeting on Youtube, it has...

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Why Do So Many Homeowners Use Google Over Yahoo?

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The easy answer is simply that Google's better but, as the success of Olive Garden shows, quality and popularity don't necessarily go hand in hand. Why is Google so much more popular when it comes to searching for home improvement (and searching in general) than Yahoo?While no one's sure of the exact numbers, one study estimated that in terms of monthly unique visitors Yahoo gets 724 million to Google's 1.2 billion. Yahoo's no slouch,...

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Does Craigslist Drive Sales Leads?

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The short answer is yes. But the real question is whether or not the leads you get from Craigslist are worth it.
It's easy to dismiss Craigslist as a website where weirdos find other weirdos or sell all the junk in their basement. But a lot of legitimate businesses advertise there as well.

To give you an idea, here's a shot of the "Household Services" category for Portland.
Why Portland? Well, why not?
Image Credit: Craigslist
You've...

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Angie’s List Algorithm: How Its Rankings Work

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You're probably familiar with Angie's List. It's the relatively popular paid review site where homeowners rank home improvement providers and contractors in their area. And in a relatively short amount of time, Angie has become a big deal to many contractors who have benefited from their high rankings on the site.

The key question is, "how do you get your company ranked highly on Angie's List?"

How do you rank?
In theory, your ranking...

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Six Lead Generation Myths That Cost You Money – a New eBook

We today announced our new eBook - “Six Lead Generation Myths That Cost You Money.”  You can download it for free from our Web site.

The Internet has become an important launching point for many homeowners beginning home improvement projects. They search Google, Yahoo and other sources for ideas, and ultimately for home improvement companies who can help them.

But from the standpoint of home improvement companies, connecting with...

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Pay Per Call: The Numbers are Often Misleading

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One of the big topics in online marketing these days is Pay Per Call. Sure, it's been around for over a decade, but it's just now grabbing the attention of online marketers everywhere, who realize that while a web form is good, a live phone call is even better.

For home improvement companies, Pay Per Call seems like a no brainer. Instead of driving all of the marketing and creative and media yourself, why not pay a provider to simply...

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What Happened to Google TV and Radio Advertising?

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Buying television and radio advertising has always been a tough process. Media sales reps quote prices, give discounts, baffle, befuddle and generally make you feel like you're in the circus just to buy some air time.

But not long ago, Google promised to turn the media buying process upside down by providing clarity and transparency to those buying the air time. And for a few months, it worked. Then it crashed and burned. Hard.So, what...

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Search Engine Rankings: Movin’ Up is Hard to Do

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Every home improvement company wants its Web site to get better organic rankings on the search engines.

Unfortunately, your Web site's position on the search results pages is increasingly crowded out by paid advertisements.  No surprise, really, because that's how the search engines make their money.  And that means moving up is really hard to do.

In this guest post on improveit! 360's blog, we share what to do about it: 1) Optimize...

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Should You Use PPC or SEO?

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If those acronyms are gibberish to you, let's start with a quick refresher. Search engine optimization (SEO) is all about moving up search engine rankings through good old fashioned gumption. Good web design, solid content, lots of links to your work ... the better and more popular your site is, the better your search engine results will be. That's a simplification of a complex art, but for the purposes of this conversation SEO is the free,...

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Google Plus Matters – Even if No One Thinks it Does

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You may have heard some jokes on late night about Google Plus. "If you want to visit a real graveyard this Halloween, just log into Google +!Yes, the major media outlets have had their share of fun with Google's struggling social network. But beneath the jokes, Google Plus is actually a powerhouse. It's bigger than Twitter. It's growing rapidly (as of mid-2013 it had a 33% growth rate). It's becoming increasingly popular with older industry...

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