Rodney Webb’s Executive Conference 2017

Keyword is proud to sponsor Rodney Webb's Executive Conference taking place at the Hilton Atlanta from April 24th to the 27th.

This action packed event's agenda will include:

Managing and directing the Rodney Webb System
Learning how to master key industry metrics
New technology to accelerate your company's success
Presentations from multiple industry leaders

To learn more about the Rodney Webb system, visit his...

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Traffic Jam: How the Origin of Your Website Visitors Affects Lead Generation

Ah, traffic. Varieties range from bumper to bumper, stop and go, rush hour, gridlock, and if you're lucky - light to no traffic. It seems like everywhere we go, there are people racing to the same destination, or crossing our path on the way to their destination.

Online traffic is no different. Every person who visits your website is on a journey, though not all of them may have a destination in mind. Visitors falls into 1 of 5 categories of...

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Free Tickets:
Tony Hoty’s Lead Generation Seminar

Attendees will learn from industry experts how to:

Uncover the secrets that will have your company on top with Google
Realize the power of publicity in building your local company brand
Acquire the skills to generate leads with effective nurturing campaigns

Join us on May 3 - 4, 2017 at the Double Tree Hotel by Hilton in Westlake, Ohio.

Click here for more information and to...

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Make Lead Nurturing Second Nature

In Rocky, to win his fight with Apollo Creed Rocky didn't need to knock him out. He just needed to outlast all of the boxers that came before him. He needed to go the distance.

That's the state of mind you need to have with a lead. Even if you don't make a sale right away, you need to outlast every other competitor. Many homeowners can take months and even years before pulling the trigger on a major purchase. You need to keep fighting for...

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Keyword Sponsors:
Extreme Lead Generation Summit

Keyword is proud to sponsor the Extreme Lead Generation Summit
April 5-6
Marriott Chicago Downtown Magnificent Mile

This unique, new, two-day event focuses entirely on tactics that drive quality leads.

It is attended by leading remodeling and home improvement professionals and their marketing teams who want to learn from the best about how to attract qualified leads in an increasingly diverse marketplace.

Our partner,...

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Todd Bairstow Keynoting at the Cabinets
& Closets Conference

Keyword Connects’ Todd Bairstow and Google’s Lauren Mobyed will be the keynote speakers at the expo on April 12.

In their keynote presentation, “Emerging Online Lead Generation Trends for Cabinets and Closets Companies,” the two will show how homeowners and consumers are really behaving online – and how cabinets and closets companies can leverage that behavior to grow sales.

In addition, Todd will be speaking at a session...

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Online Lead Generation for Hardscape Companies

Online sources have become a primary starting point for hardscape marketing. But it’s not easy.

To address how online lead generation works (and how it doesn’t work), Keyword Connects’ Todd Bairstow covers six marketing myths that cost hardscape companies money and sales in an article for Northwest Landscape Professional magazine.

Click here to read the complete piece.



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Reaching Homeowners Who Hate Ads

The internet has an unrivaled reputation for unfiltered, chaotic content. Users can jump from narcoleptic goats to streaming Game of Thrones to, finally, finding a contractor for their home improvement project. In this search, they are often targeted by intrusive and slightly irrelevant advertising.

You know the type: pop ups, strobing banner ads, auto play videos. Ads that scream “HEY!” at you.

Due to these slightly annoying ads,...

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Professional Roofing Magazine feature:
“When the Search is Over”

If you own a roofing business, you need leads. Even in good times, you need lots of them to grow and profit. And with the explosion of the Internet over the past decade, online sources have become a primary starting point for finding the leads you need. But it’s not easy.

Figuring out online lead generation can be confusing. And time consuming. And expensive. And difficult to focus on while you’re driving to a job or sitting on a roof....

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