Seven Common Mistakes for Getting Local SEO Wrong

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Researchers estimate that 100% of all humans have made at least one mistake. General observation indicates that a very high percentage have made more than one. Onsite surveys at hair salons often reveal multiple mistakes within a single day.

It would seem reasonable, therefore, to assume that if the field were to be narrowed to the home improvement niche and how that niche approaches local search engine optimization, a high percentage of...

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What the Mobile Search Paradigm Means to Local Small Businesses

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Everyone who's in the business knows how competitive the home improvement service industry is. There's a lot of work to be done and there's a lot of people available to do it. Thousands whose previous jobs have been offshored and outsourced have turned their home improvement skills into small businesses.

That also means thousands more small businesses are trying to stand out from the crowd. Ten years ago that meant having a large display ad...

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Lead Generation: Your Words Matter

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As a business owner, you know how to choose your words carefully. A customer's bathroom isn't ugly, it's... vintage. But do you extend your gift for word choice to your SEO and your advertising? You should, because the right word can make all the difference between a click on your homepage or a visit to your rival's.

First and foremost, avoid technical language. You're a professional - home renovations are your life, and you have a large...

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Yelp: The Billion Dollar Bully

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For small business owners, Yelp is a necessary evil. Cultivating good reviews on Yelp can sometimes feel like pulling teeth, but it's all worth it if those reviews help you generate leads, right? Maybe... or maybe not.

An investigative documentary called Billion Dollar Bully is looking into what they call a "$3.6 billion racket against small business owners." Yelp has been accused of shady practices for years, especially in regards to small...

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Online Lead Generation: Tools of the Trade for the Home Improvement Industry

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What tools are working best for your online lead generation? Improveit! 360 recently posted an excellent analysis of a survey conducted by Webmarketing123. The survey asked business owners which of their digital marketing campaigns had the biggest impact. Email, SEO and paid search all had strong showings, at 26, 17 and 15 percent, respectively, but can you guess what led the pack? The answer is, of course, "Not sure," at 33 percent. Let's all...

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Keyword Connects Nearly Doubles Office Space

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Keyword Connects today announced a significant expansion of its Waltham headquarters. The company recently added 60% additional office space to accommodate its growth.

“We remain fortunate to have an outstanding team of highly committed employees,” stated Paul Baudisch, a company partner. “Our new space is the operational hub for our rapidly growing team of sales consultants.”

He added, “We’re delighted with the trust our...

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Todd Bairstow Quoted on Value of Social Media in IE3 Media Article

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Keyword Connects’ Todd Bairstow provided thoughts on the value and impact of social media for HVAC contractors to IE3 Media for the article, “Vital and Viral: Why Social Media Matters to HVAC Contractors.” Todd took a contrarian view, noting, “Right now, social media has been largely ineffective for HVAC contractors as a marketing medium. Google, Yahoo!, and Bing are much more valuable when it comes to generating calls and new...

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Trade Shows for Lead Generation: Are They Worth It?

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Yes. Go to one! What are you waiting for? Go, go, go!

What's that? You also want to know why they're effective, and how to get the most out of them? Alright, I guess we can talk about that, too.

Trade shows can be a great way to build leads, brand recognition and your professional network, but there's a lot more to them than just sitting at a booth. For starters, make sure - or at least make an educated guess - that the value...

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Email Marketing Strategy 101: Begin With a Purpose

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Email campaigns are a great marketing strategy, both because they're cheap and because you have a captive audience - even if your targets don't open your emails, they're at least going to absorb the information in the subject. I've talked before about how to maximize your open rate, but a good open rate will be meaningless if the subsequent content baffles or bores readers.

 

 

Whatever your purpose is, don't stray...

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