Home Improvement Leads: Starting With the End in Mind

Ever hear of the blind squirrel finding a nut?  The comparison is apt when I look back at how my partner and I got into the home improvement lead game. Unwittingly, we did a couple of smart things.

The first is that we listened carefully to what our first client, Moonworks, wanted from an online lead generation program.

·         They wanted branded sales leads from homeowners in southern New England

·         They wanted the leads to be exclusive to their company, to reduce competition

This is a preview of "Home Improvement Leads: Starting With the End in Mind." Read the full post (479 words, estimated 1:55 mins reading time)
Written on April 29, 2009 | Posted in Home Improvement,Online Marketing | Leave a comment

Welcome to the Keyword Advisors Blog!

Keyword AdvisorsWelcome to the Keyword Advisors Blog!

Here, Keyword Advisors Partner Todd Bairstow will post articles about Internet Lead Generation, Lead Generation for the Home Improvement Industry, Search Engine Optimization, Search Engine Marketing, Pay-per-Click Campaigns, and other aspects of online advertising.

To learn more about Keyword Advisors, click here.

Permanent link to this post (49 words, 1 image, estimated 12 secs reading time)
Written on April 23, 2009 | Posted in Administrative Notices | Leave a comment

Every week, Todd Bairstow—our online expert—shares his wisdom on an aspect of Internet marketing for home improvement companies. You can read his thoughts here on his blog or you can subscribe, and we'll send you his latest posts each week.

 
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