How Much Video is Too Much Video?

If a little video is good, is more better? If so, how much? This week we consider the different sides of these important questions.

How Much Video Should I Use On My Web Site?

In my last post, I talked (literally) about using video on your home improvement Web site. But the question I left unanswered was “How much video should I use on my website?”

My answer is simple. Use what’s appropriate.

OK, I will get off the fence. There’s no hard and fast rule for how much video you should use. Nothing is not enough. On the other hand, your Web site should also not be one big TV commercial either.

Online Video: Worth A Million Words?

We’ve all heard the adage, “A picture is worth a thousand words.”  If that’s the case, an online video must be worth a million.  Read on. Watch on.

Doubtless your Web site for your home improvement business already has text, pictures and highlights your latest $$$ saving offer. But does it have video?

If not, it should.

Five years ago, the Internet was like a giant online newspaper, with pages dominated by text and images.  From time to time, you might come across a few fancy graphics and maybe some splotchy audio or video.  But the technology of that era just couldn’t really support much more.

How Much Time Should I Spend on Social Media?

At the Yoho Home Improvement Economic Summit last week, I was asked an interesting question by a home improvement dealer: “When should I hire a full time person to handle my social media?”

A year ago, no one would have even thought of “social media” as a job type. But we’ve come a long way since then.

So what is “social media”?  I borrowed this definition from Joseph Thornley :  “Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.”