Internet banner advertising is essential for lead generation. But ONLY if you follow these important tips.
Last week I wrote about ‘banner blindness.’ That’s behavior that Internet users have developed that causes them to ignore banner advertising on the Web pages they visit. This week, I promised to share with you how you can make Internet banner advertising work for your home improvement company?
Here’s the short answer: get your media salespeople selling you offline advertising to throw-in banner advertising on their Web sites.
“Throw-in?” you ask. What is a “throw-in”? And why would a media salesperson “throw in” banners into a media sale?
Been offered a great deal on Internet banner advertising? Caveat emptor. Because as far as Internet visitors are concerned, today’s Internet banner ads are hidden in plain sight.
Banner blindness? No, it’s not a disease, and you don’t need to go get your eyes checked! Banner blindness is a relatively new phenomenon, that’s been growing along with the Internet.
First off, Internet banners are the ads you see on popular Web sites, i.e.:
Click on them, and you’re taken directly to a page that pitches the advertiser’s product or service.
When it comes to Internet marketing, you’ve got loads of options to choose from. That’s the good news…and the bad. Here’s the second installment of my advice for separating contenders from pretenders.
Last week shared the many options home improvement companies have for Internet marketing help.
Unfortunately, there are a lot of pretenders out there, and choosing them can lead to losing out on your online opportunity, as well as wasting your money.
This week, I want to help you sort through your choices, and differentiate among the good, the bad and the ugly.
When it comes to hiring Internet marketing help, you’ve got a lot of folks to choose from. Here are thoughts for separating the contenders from the pretenders.
In the new world of the Internet, it seems everyone does search engine optimization. Everyone is a Web designer. And everyone knows paid search marketing. And they do print advertising and direct mail, and can handle your e-mail marketing.
As a home improvement company, you’ve heard this in pitch after pitch. “We do that!” “We can handle that for you…” and “We’re experts at that.”
Want to get your 2010 off to a great start? A little preparation now will go a long way come January 2.
It’s December, and homeowners across the continent are looking forward to a joyous holiday season. As they do, you need to set your sights out just a little further: the upcoming home show season.
What should you be doing? Get prepared to follow up on your home show leads. How? One step is to plan how you best stay connected to those homeowners who inevitably tell you during your follow up, “I’m just not ready to meet with you yet.”
Every week, Todd Bairstow—our online expert—shares his wisdom on an aspect of Internet marketing for home improvement companies. You can read his thoughts here on his blog or you can subscribe, and we'll send you his latest posts each week.
