The Internet offers numerous opportunities for homeowners to post complaints about your home improvement company. Many companies ignore these Web sites, and the comments posted there about them. They do so at their peril.
It used to be that consumers who weren’t happy with a home improvement company had limited options. They could call the Better Business Bureau and file a complaint. Or they could simply tell their friends and neighbors about how badly their project went or the unresponsiveness of their contractor.
For over four years, our company has connected dealers to homeowners searching the Internet for solutions to their home improvement challenges. We’ve loved every minute of it, as we have enjoyed the opportunity to work with many of you.
As both the Internet and the home improvement market evolve, so will our company. After a three-year debate inside our company, we’re changing our name to Keyword Connects.
Many home improvement brands spend great sums of money buying national media to generate leads for their dealers. A great strategy…or a big waste? Read on.
As we’ve worked with home improvement brands and manufacturers, we’ve learned a lot about their challenges of running national media campaigns. Turns out that brands that run campaigns on behalf of their dealers take on key challenges…not just to develop programs that work, but to also track the results.
Every week, Todd Bairstow—our online expert—shares his wisdom on an aspect of Internet marketing for home improvement companies. You can read his thoughts here on his blog or you can subscribe, and we'll send you his latest posts each week.
