If early signs are any predictor, many home improvement companies are going to have a strong spring selling season. Have I got your attention now?
Let me share what some of you may already sense. The home improvement market is, well, improving. And, if early signs are any predictor, many home improvement companies are going to have a strong spring selling season.
Next time you’re pitched on a campaign that promises to keep your phone ringing off the hook, take the time to ask some tough questions about the quality of the leads you can expect. Caveat emptor.
I attended the Borrell local online advertising conference in New York City this week. While there, I heard various speakers from “old media” firms like YellowPages and Yellowbook. It’s no surprise that they were hard at work selling their new media solutions.
In their sessions, many referenced “call volume” and “call length” as measures of their clients’ success with lead generation programs. Here’s the sort of thing I heard:
Think Google is just a gigantic search engine that knows everything about everything? Think again. Turn Google to your advantage to track what homeowners and competitors are saying about you online.
A lot of people believe that Google sees all, knows all. They’re watching your every move online. And they know everything that the general public is saying about you.
I’ll give you no argument. Google is indeed the online equivalent of Big Brother. But now, there’s a simple (FREE, no less) way for you to know everything that Google knows about your business.
Last week I shared how easy it is for disgruntled homeowners to post their frustrations about your home improvement company online. Moreover, I offered that such bad postings can have a material effect on your business. Here’s Part 2 on what you can do about it.
It’s happening more and more in the home improvement business. Homeowners angry at a contractor, for reasons real or perceived, harness their frustrations by posting their scathing opinions online. Homeowners hammer companies over a slight, and then post it online for all the world to see. In extreme cases, homeowners even post videos of their projects, and berate their contractor by name.
Every week, Todd Bairstow—our online expert—shares his wisdom on an aspect of Internet marketing for home improvement companies. You can read his thoughts here on his blog or you can subscribe, and we'll send you his latest posts each week.
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