No-fail Success Secrets for Your Web Leads

We have a saying around here: the quality of a lead is tied directly to the effectiveness and speed of your response to it. When it comes to Internet leads, that nothing could be more true.

Consider the cliché, “the early bird gets the worm.”  That expression is especially true when it comes to Internet leads.  Be the first company to contact the homeowner after he or she submits a Web form and—bam—you’ve greatly improved your chances for a positive conversation.

Pssst: Wanna Buy A Positive Online Review?

When it comes to Web sites offering local listings and customer reviews of home improvement companies, the playing field just got a little more level.

In a previous post (Online Reviews Can’t Hurt Me…Can They?), I considered the challenges of Web sites offering local listings and reviews.

One example is Yelp, a Web site that publishes reviews of local companies.  Those companies’ customers write the reviews and post them on the Yelp Web site.  Companies, of course, hope for positive reviews, but we all know that, well, consumers have minds of their own.  Some bad reviews are inevitably part of each company’s listing mix.

Why Are Sitelinks Important, and How Do You Get Them?

How’d you like your Web site’s listing on Google’s search pages to be twice as big as your competition’s? Read on.

I’m often asked “When a homeowner searches my company’s name on Google, how can I get my Web site get one of those ‘big’ listings right at the top?”

Type “Silver Line Windows” into Google, and you’ll see what those questions refer to:

Nice, huh? Google calls them sitelinks, and I want to tell you about them.

What is ‘Duplicate Content’?…And Why Should You Care?

Here’s an idea: Copy content for your Web site from the Web sites of the manufacturers whose products you sell. It’s generally well-written, compelling and…free. So, what’s the rub?

Can duplicate content really destroy your Web site? Is it hurting your Web site right now? What in the world IS duplicate content, anyway?

Content is textual material that you put on your Web site. It’s also the material that Google and the other search engines scan as their first step in determining how to rank your Web site on their search results.