A few weeks ago, a home improvement dealer opened up a can of worms in our office. He told us he was using Google Earth to qualify his leads and prospects. What is Google Earth? Believe it or not, Google Earth is based on technology originally developed by the CIA to spy bad guys around the world.
Now, Google’s tool lets you instantly view the rooftop and property of nearly any home in the country and most foreign countries. If you’ve never used Google Earth, download it and then search out your home address. You’ll be amazed at what you see.
Think 5:00 p.m. is “quitting time”? Think again. The evening can be the best time to reach and set appointments with many homeowners you just can’t connect with during the day or on weekends. Learn how to work the Magic Hours, and you’ll take a big step towards making most out of your precious sales leads.
Take a few minutes to consider how your company really handles its voice mail. How and when (and even if) your company responds to its voice mail can turn great leads…into a money pit.
I like to write about the Web marketing concerns of home improvement companies. That said, sometimes it’s easier (and a fresh change) to simply share links to some videos on these topics.
With that in mind…and because I’m sweating profusely from our 95-degree temperatures this week in the Boston area… here are a few really good videos on some key Web marketing topics.
A Quick Primer on Domain Names and Key Ranking Factors
Social Media for Small Businesses
Third Party Review of Constant Contact Email Marketing Platform
Every week, Todd Bairstow—our online expert—shares his wisdom on an aspect of Internet marketing for home improvement companies. You can read his thoughts here on his blog or you can subscribe, and we'll send you his latest posts each week.
