No surprise: lower-priced products are generally easier to sell than more-expensive products. Ensure that you’ve got enough of the former, and you’ll be building a base on which you can cross-sell your customers to your more profitable offerings.
Should you have two Web sites? Three? Twelve?
Remodelers constantly tell me “Hey, I bought a new domain!” And with that goes the typical story that they are going to build a second Web site to seize on important new keywords and dominate their market!
Well let me offer a little reality on this strategy. Finding a great domain name is terrific, and I’m happy for anyone who scores that coveted domain. Securing, for example, “SeattleWindows.com” is a great coup for a windows dealer in the Seattle area.
After four great years in the famous Waltham Watch Factory building, we have moved. We’ve found some great space in another former factory building…now with more twice the room.
Find us now at:
We’re actually just a short walk from our old location.
We have a new phone system as well. Call us now at our main number, 781-899-3675 and use our directory to connect to the party you want to reach.
In the area? Drop by and say hello!
For over four years, our company has connected dealers to homeowners searching the Internet for solutions to their home improvement challenges. We’ve loved every minute of it, as we have enjoyed the opportunity to work with many of you.
As both the Internet and the home improvement market evolve, so will our company. After a three-year debate inside our company, we’re changing our name to Keyword Connects.
Why?
At the Yoho Home Improvement Economic Summit last week, I was asked an interesting question by a home improvement dealer: “When should I hire a full time person to handle my social media?”
A year ago, no one would have even thought of “social media” as a job type. But we’ve come a long way since then.
So what is “social media”? I borrowed this definition from Joseph Thornley : “Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.”
Keyword was recently quoted in the latest issue of Replacement Contractor magazine. Jim Cory, the erstwhile editor of Replacement Contractor wrote a good article, Get Me On Page One, for home improvement companies on pay per click marketing and search engine optimization and spoke with my partner Paul Baudisch, and myself.
The article raises some differing viewpoints on whether organic or paid search alone are enough. Our view at Keyword is that the more listings you can have on the page, the better your results will ultimately be. While others champion a different strategy, Search Page Domination is where we’ve seen the best results.
I’m at the Yoho Home Improvement Economic Summit that’s paired with the Remodeling Show out in Indianapolis. For those of you who haven’t heard Dave Yoho speak, you’re really missing out on the home improvement industry’s force of nature. While Dave knows every aspect of the home improvement business inside and out, he also has an unmatched passion for the industry.
At the Economic Summit, Dave is taking dozens of companies across the country through two days of hardcore, nuts and bolts, nose to the grindstone home improvement operations. For those of you who haven’t heard Dave present in the past, I recommend checking out the Yoho YouTube channel to see the man in action. Lots of great material on closing, sales language and appointment setting.
I will be at the Hanley Wood Remodeling Show in Indianapolis for the next couple of days and will be blogging about the event from start to finish. I am on the Internet Marketing panel at Dave Yoho’s Home Improvement Economic Summit and will be wandering the show floor over the next couple of days. Look for several updates over the next couple of days as I hear from several of the biggest names in the home improvement industry.
I’ve written a lot about how home improvement dealers can produce more value from their Internet leads. Now I’m turning the tables, to suggest how the online lead companies can serve them better.
Here goes:
When I ask home improvement companies about Internet leads, I hear a range of opinions. Many are good…and many are bad.
Why the difference?
It may well be their lead sources. But after listening to hundreds of phone calls over the years driven by Internet campaigns, I realize the difference often has to do with how these inquiries are handled by the home improvement dealers receiving them.
Every week, Todd Bairstow—our online expert—shares his wisdom on an aspect of Internet marketing for home improvement companies. You can read his thoughts here on his blog or you can subscribe, and we'll send you his latest posts each week.
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