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	<title>Keyword Connects Blog &#187; Administrative Notices</title>
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		<title>Cross-Sell Your Way To Success</title>
		<link>http://www.keywordconnects.com/blog/cross-sell-your-way-to-success/</link>
		<comments>http://www.keywordconnects.com/blog/cross-sell-your-way-to-success/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 21:16:10 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Administrative Notices]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[blind leads]]></category>
		<category><![CDATA[branded leads]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[email makreting for home improvement]]></category>
		<category><![CDATA[energy audit]]></category>
		<category><![CDATA[exclusive lead generators]]></category>
		<category><![CDATA[exclusive leads]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google earth]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement email services]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
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		<category><![CDATA[home improvement PPC]]></category>
		<category><![CDATA[keyword connects]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online directories]]></category>
		<category><![CDATA[online leads]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Replacement Contractor]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[selling your home]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEOs]]></category>
		<category><![CDATA[The Home Remodeling Show]]></category>
		<category><![CDATA[Todd Bairstow]]></category>
		<category><![CDATA[yellow pages]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=993</guid>
		<description><![CDATA[No surprise:  lower-priced products are generally easier to sell than more-expensive products.  Ensure that you’ve got enough of the former, and you’ll be building a base on which you can cross-sell your customers to your more profitable offerings.]]></description>
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		<title>Are 12 Web Sites Better Than 1?</title>
		<link>http://www.keywordconnects.com/blog/are-12-web-sites-better-than-1/</link>
		<comments>http://www.keywordconnects.com/blog/are-12-web-sites-better-than-1/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 19:52:08 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Administrative Notices]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[blind leads]]></category>
		<category><![CDATA[branded leads]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[domain dilemmas]]></category>
		<category><![CDATA[domains]]></category>
		<category><![CDATA[email makreting for home improvement]]></category>
		<category><![CDATA[energy audit]]></category>
		<category><![CDATA[exclusive lead generators]]></category>
		<category><![CDATA[google earth]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement email services]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[remoddelers]]></category>
		<category><![CDATA[remodeling]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[selling your home]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[The Home Remodeling Show]]></category>
		<category><![CDATA[Todd Bairstow]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=969</guid>
		<description><![CDATA[Should you have two Web sites? Three?  Twelve? Remodelers constantly tell me “Hey, I bought a new domain!”  And with that goes the typical story that they are going to build a second Web site to seize on important new keywords and dominate their market! Well let me offer a little reality on this strategy.  [...]]]></description>
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		<title>And Now, In a New Location &#8211; Keyword Connects!</title>
		<link>http://www.keywordconnects.com/blog/and-now-in-a-new-location-keyword-connects/</link>
		<comments>http://www.keywordconnects.com/blog/and-now-in-a-new-location-keyword-connects/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 18:42:56 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Administrative Notices]]></category>
		<category><![CDATA[address]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[home improvement marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[keyword connects]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[office address]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online leads]]></category>
		<category><![CDATA[Paul Baudisch]]></category>
		<category><![CDATA[Todd Bairstow]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=912</guid>
		<description><![CDATA[After four great years in the famous Waltham Watch Factory building, we have moved. We’ve found some great space in another former factory building…now with more twice the room. Find us now at: Keyword Connects 77 Rumford Avenue, Suite #4 Waltham, MA  02453 We’re actually just a short walk from our old location. We have [...]]]></description>
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		<title>“Keyword Advisors” is Now “Keyword Connects”</title>
		<link>http://www.keywordconnects.com/blog/keyword-advisors-is-now-keyword-connects/</link>
		<comments>http://www.keywordconnects.com/blog/keyword-advisors-is-now-keyword-connects/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 22:08:07 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Administrative Notices]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[homeowners]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[keyword advisors]]></category>
		<category><![CDATA[keyword connects]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[name change]]></category>

		<guid isPermaLink="false">http://www.keywordadvisors.com/blog/?p=317</guid>
		<description><![CDATA[For over four years, our company has connected dealers to homeowners searching the Internet for solutions to their home improvement challenges. We&#8217;ve loved every minute of it, as we have enjoyed the opportunity to work with many of you. As both the Internet and the home improvement market evolve, so will our company. After a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Much Time Should I Spend on Social Media?</title>
		<link>http://www.keywordconnects.com/blog/how-much-time-should-i-spend-on-social-media/</link>
		<comments>http://www.keywordconnects.com/blog/how-much-time-should-i-spend-on-social-media/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 14:59:03 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Administrative Notices]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.keywordadvisors.com/blog/?p=225</guid>
		<description><![CDATA[At the Yoho Home Improvement Economic Summit last week, I was asked an interesting question by a home improvement dealer: &#8220;When should I hire a full time person to handle my social media?&#8221; A year ago, no one would have even thought of “social media” as a job type. But we&#8217;ve come a long way [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Keyword Quoted in Replacement Contractor</title>
		<link>http://www.keywordconnects.com/blog/keyword-quoted-in-replacement-contractor/</link>
		<comments>http://www.keywordconnects.com/blog/keyword-quoted-in-replacement-contractor/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 14:10:28 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Administrative Notices]]></category>

		<guid isPermaLink="false">http://www.keywordadvisors.com/blog/?p=220</guid>
		<description><![CDATA[Keyword was recently quoted in the latest issue of Replacement Contractor magazine. Jim Cory, the erstwhile editor of Replacement Contractor wrote a good article, Get Me On Page One, for home improvement companies on pay per click marketing and search engine optimization and spoke with my partner Paul Baudisch, and myself. The article raises some [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dave Yoho, the Home Improvement Industry&#8217;s Force of Nature</title>
		<link>http://www.keywordconnects.com/blog/dave-yoho-the-home-improvement-industrys-force-of-nature/</link>
		<comments>http://www.keywordconnects.com/blog/dave-yoho-the-home-improvement-industrys-force-of-nature/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 15:18:30 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Administrative Notices]]></category>

		<guid isPermaLink="false">http://www.keywordadvisors.com/blog/?p=214</guid>
		<description><![CDATA['It's gonna get better' is not a business plan."]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Live Blogging at the Home Remodeling Show</title>
		<link>http://www.keywordconnects.com/blog/live-blogging-at-the-home-remodeling-show/</link>
		<comments>http://www.keywordconnects.com/blog/live-blogging-at-the-home-remodeling-show/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 02:41:49 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Administrative Notices]]></category>
		<category><![CDATA[Dave Yoho]]></category>
		<category><![CDATA[Hanley Wood]]></category>
		<category><![CDATA[Home Improvement Economic Summit]]></category>
		<category><![CDATA[home improvement online marketing]]></category>
		<category><![CDATA[The Home Remodeling Show]]></category>
		<category><![CDATA[Todd Bairstow]]></category>

		<guid isPermaLink="false">http://www.keywordadvisors.com/blog/live-blogging-at-the-home-remodeling-show/</guid>
		<description><![CDATA[I will be at the Hanley Wood Remodeling Show in Indianapolis for the next couple of days and will be blogging about the event from start to finish. I am on the Internet Marketing panel at Dave Yoho&#8217;s Home Improvement Economic Summit and will be wandering the show floor over the next couple of days. [...]]]></description>
		<wfw:commentRss>http://www.keywordconnects.com/blog/live-blogging-at-the-home-remodeling-show/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Turning the Tables: Advice For Lead Gen Companies</title>
		<link>http://www.keywordconnects.com/blog/turning-the-tables/</link>
		<comments>http://www.keywordconnects.com/blog/turning-the-tables/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 20:19:39 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Administrative Notices]]></category>
		<category><![CDATA[blind leads]]></category>
		<category><![CDATA[branded leads]]></category>
		<category><![CDATA[email makreting for home improvement]]></category>
		<category><![CDATA[exclusive lead generators]]></category>
		<category><![CDATA[exclusive leads]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[home improvement PPC]]></category>
		<category><![CDATA[Lead Generation]]></category>

		<guid isPermaLink="false">http://www.keywordadvisors.com/blog/?p=193</guid>
		<description><![CDATA[I&#8217;ve written a lot about how home improvement dealers can produce more value from their Internet leads.  Now I’m turning the tables, to suggest how the online lead companies can serve them better. Here goes: Limit the number of times they sell each lead. Home improvement companies really don&#8217;t want their leads shared with anyone, [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Internet Leads &amp; Follow Up—Joined at the Hip</title>
		<link>http://www.keywordconnects.com/blog/internet-leads-follow-up-joined-at-the-hip/</link>
		<comments>http://www.keywordconnects.com/blog/internet-leads-follow-up-joined-at-the-hip/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 13:44:29 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Administrative Notices]]></category>
		<category><![CDATA[blind leads]]></category>
		<category><![CDATA[branded leads]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online leads]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.keywordadvisors.com/blog/?p=185</guid>
		<description><![CDATA[When I ask home improvement companies about Internet leads, I hear a range of opinions. Many are good&#8230;and many are bad. Why the difference? It may well be their lead sources.  But after listening to hundreds of phone calls over the years driven by Internet campaigns, I realize the difference often has to do with [...]]]></description>
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