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		<title>Online Lead Gen: How to Win &amp; How to Lose</title>
		<link>http://www.keywordconnects.com/blog/online-lead-gen-how-to-win-how-to-lose/</link>
		<comments>http://www.keywordconnects.com/blog/online-lead-gen-how-to-win-how-to-lose/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 17:33:05 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[home improvement marketing]]></category>
		<category><![CDATA[Sears]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=576</guid>
		<description><![CDATA[In my last post, I shared how Sears has natural advantages over local home improvement companies when it comes to online lead generation.  Sears has national buying power — online advertisers just love that because they work with a single client that can buy out their entire inventory of online leads and advertising. Smaller home [...]]]></description>
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		<title>Sears, Sears Everywhere</title>
		<link>http://www.keywordconnects.com/blog/sears-sears-everywhere/</link>
		<comments>http://www.keywordconnects.com/blog/sears-sears-everywhere/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 14:13:24 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=569</guid>
		<description><![CDATA[If you’re in home improvement, you’ve no doubt noticed that Sears is everywhere online.  And they’re especially strong in some key categories: replacement windows, siding and cabinet refacing.  You’ll see their ads in the paid search listings, some organic listings, e-mails and a host of other online advertising channels. The folks at Sears are undoubtedly [...]]]></description>
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		<title>Rankled by Your Rankings</title>
		<link>http://www.keywordconnects.com/blog/rankled-by-your-rankings/</link>
		<comments>http://www.keywordconnects.com/blog/rankled-by-your-rankings/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 14:16:52 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=545</guid>
		<description><![CDATA[A dealer of replacement windows asked me a common question when we spoke a few weeks ago. “I don’t understand it,” he said. “My Web site ranks #2 in Google&#8217;s natural search rankings. But I’m still not getting any leads from my listing. What’s going on?” I answered his question with a question: “Exactly what [...]]]></description>
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		<title>Calling Back Homeowners: You Can&#8217;t Do It Fast Enough</title>
		<link>http://www.keywordconnects.com/blog/calling-back-homeowners-you-cant-do-it-fast-enough/</link>
		<comments>http://www.keywordconnects.com/blog/calling-back-homeowners-you-cant-do-it-fast-enough/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 14:12:51 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=536</guid>
		<description><![CDATA[Think a voice mail or a Web form from a homeowner means you can call back at your convenience? Think again. Rapid call backs not only connect you with your prospects more easily&#8230;they get your new relationship (and your sales process!) off on the right foot.]]></description>
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		<title>The &#8220;Magic Hours&#8221; Are For Making Magic</title>
		<link>http://www.keywordconnects.com/blog/the-magic-hours-are-for-making-magic/</link>
		<comments>http://www.keywordconnects.com/blog/the-magic-hours-are-for-making-magic/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 19:03:57 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=534</guid>
		<description><![CDATA[Think 5:00 p.m. is &#8220;quitting time&#8221;? Think again. The evening can be the best time to reach and set appointments with many homeowners you just can&#8217;t connect with during the day or on weekends. Learn how to work the Magic Hours, and you&#8217;ll take a big step towards making most out of your precious sales [...]]]></description>
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		<title>When Voice Mail Happens To Good Calls</title>
		<link>http://www.keywordconnects.com/blog/when-voice-mail-happens-to-good-calls/</link>
		<comments>http://www.keywordconnects.com/blog/when-voice-mail-happens-to-good-calls/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 15:27:14 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=530</guid>
		<description><![CDATA[Take a few minutes to consider how your company really handles its voice mail. How and when (and even if) your company responds to its voice mail can turn great leads&#8230;into a money pit.]]></description>
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		<title>Web Marketing for Short Attention Spans</title>
		<link>http://www.keywordconnects.com/blog/web-marketing-for-short-attention-spans/</link>
		<comments>http://www.keywordconnects.com/blog/web-marketing-for-short-attention-spans/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 14:54:17 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=521</guid>
		<description><![CDATA[I like to write about the Web marketing concerns of home improvement companies.  That said, sometimes it&#8217;s easier (and a fresh change) to simply share links to some videos on these topics. With that in mind&#8230;and because I’m sweating profusely from our 95-degree temperatures this week in the Boston area&#8230; here are a few really [...]]]></description>
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		<title>Yelp Help: Harness The Power of Online Reviews</title>
		<link>http://www.keywordconnects.com/blog/yelp-help-harness-the-power-of-online-reviews/</link>
		<comments>http://www.keywordconnects.com/blog/yelp-help-harness-the-power-of-online-reviews/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 14:13:53 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=513</guid>
		<description><![CDATA[Upon completing a home improvement installation, it’s standard practice to ask the homeowner for a referral. That is, an introduction to neighbors, family members or anyone else that homeowner thinks could also be interested in purchasing your product. Fact is, these are among the best sales leads you can get.  First, because they don’t you [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Your Phones:  The Painful Truth That Costs You Money</title>
		<link>http://www.keywordconnects.com/blog/your-phones-the-painful-truth-that-costs-you-money/</link>
		<comments>http://www.keywordconnects.com/blog/your-phones-the-painful-truth-that-costs-you-money/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 16:11:26 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=507</guid>
		<description><![CDATA[So, you hired somebody to answer your incoming calls, call back your Internet leads and set your homeowner appointments.  Now you can move on to selling, installing and making some money, right? Wrong. Arranging for someone to “cover the phones” is certainly a convenient solution. But it’s also an ineffective one. Why? Because for most [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Setting Appointments: Your Company&#8217;s Internal Tug-Of-War</title>
		<link>http://www.keywordconnects.com/blog/setting-appointments-your-companys-internal-tug-of-war/</link>
		<comments>http://www.keywordconnects.com/blog/setting-appointments-your-companys-internal-tug-of-war/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 14:05:45 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[appointment setting]]></category>
		<category><![CDATA[appointments]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[Lead Generation]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=501</guid>
		<description><![CDATA[Want to turn more leads into appointments? More appointments into sales? You may not be able to have it both ways. Whether you know it or not, there’s a tug of war going on in your company right now.  And the folks who set your appointments are right in the middle. On one side is [...]]]></description>
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