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	<title>Keyword Connects Blog</title>
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	<description>Keyword Connects Blog</description>
	<pubDate>Thu, 04 Mar 2010 15:03:36 +0000</pubDate>
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		<title>The Myth of First Page Search Engine Rankings</title>
		<link>http://www.keywordconnects.com/blog/the-myth-of-first-page-search-engine-rankings/</link>
		<comments>http://www.keywordconnects.com/blog/the-myth-of-first-page-search-engine-rankings/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 14:50:28 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
		
		<category><![CDATA[home improvement leads]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=406</guid>
		<description><![CDATA[Is your Web site listed of the first page of Google’s search results?  Good for you.  
Now you get to figure out if that ranking has a prayer of translating into any sales leads.
Ever been approached by an Internet consultant making this promise?:  “I’ll get your Web site listed on the first [...]]]></description>
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		<title>Industry Trends:  Are The Good Times Upon Us?</title>
		<link>http://www.keywordconnects.com/blog/industry-trends-are-the-good-times-upon-us/</link>
		<comments>http://www.keywordconnects.com/blog/industry-trends-are-the-good-times-upon-us/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 20:25:54 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
		
		<category><![CDATA[home improvement leads]]></category>

		<category><![CDATA[home improvement brands]]></category>

		<category><![CDATA[home improvement dealers]]></category>

		<category><![CDATA[home improvement internet marketing]]></category>

		<category><![CDATA[home improvement lead generation]]></category>

		<category><![CDATA[home improvement marketing]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=398</guid>
		<description><![CDATA[If early signs are any predictor, many home improvement companies are going to have a strong spring selling season.  Have I got your attention now?
Let me share what some of you may already sense. The home improvement market is, well, improving. And, if early signs are any predictor, many home improvement companies are going [...]]]></description>
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		<title>Phone Calls Vs. Leads - Know the Difference!</title>
		<link>http://www.keywordconnects.com/blog/phone-calls-vs-leads-know-the-difference/</link>
		<comments>http://www.keywordconnects.com/blog/phone-calls-vs-leads-know-the-difference/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 21:57:52 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
		
		<category><![CDATA[home improvement leads]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=392</guid>
		<description><![CDATA[Next time you’re pitched on a campaign that promises to keep your phone ringing off the hook, take the time to ask some tough questions about the quality of the leads you can expect. Caveat emptor.
I attended the Borrell local online advertising conference in New York City this week.  While there, I heard various speakers [...]]]></description>
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		<title>Tracking Yourself Online: The Power of Google Alerts</title>
		<link>http://www.keywordconnects.com/blog/tracking-yourself-online-the-power-of-google-alerts/</link>
		<comments>http://www.keywordconnects.com/blog/tracking-yourself-online-the-power-of-google-alerts/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 21:56:01 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
		
		<category><![CDATA[home improvement leads]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=370</guid>
		<description><![CDATA[Think Google is just a gigantic search engine that knows everything about everything?  Think again.  Turn Google to your advantage to track what homeowners and competitors are saying about you online.
A lot of people believe that Google sees all, knows all.  They’re watching your every move online. And they know everything that the [...]]]></description>
		<wfw:commentRss>http://www.keywordconnects.com/blog/tracking-yourself-online-the-power-of-google-alerts/feed/</wfw:commentRss>
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		<title>Online Reviews Can’t Hurt Me…Can They? Part 2</title>
		<link>http://www.keywordconnects.com/blog/online-reviews-cant-hurt-can-they-part-2/</link>
		<comments>http://www.keywordconnects.com/blog/online-reviews-cant-hurt-can-they-part-2/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:57:33 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
		
		<category><![CDATA[home improvement leads]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=360</guid>
		<description><![CDATA[Last week I shared how easy it is for disgruntled homeowners to post their frustrations about your home improvement company online.  Moreover, I offered that such bad postings can have a material effect on your business.  Here’s Part 2 on what you can do about it.
It’s happening more and more in the home [...]]]></description>
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		<title>Online Reviews:  They Can’t Hurt Me…Can They? Part 1</title>
		<link>http://www.keywordconnects.com/blog/online-reviews-cant-hurt-part-1/</link>
		<comments>http://www.keywordconnects.com/blog/online-reviews-cant-hurt-part-1/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 15:18:57 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
		
		<category><![CDATA[home improvement leads]]></category>

		<category><![CDATA[home imp]]></category>

		<category><![CDATA[Home Improvement]]></category>

		<category><![CDATA[home improvement brands]]></category>

		<category><![CDATA[home improvement dealers]]></category>

		<category><![CDATA[home improvement internet marketing]]></category>

		<category><![CDATA[home improvement lead generation]]></category>

		<category><![CDATA[online reviews]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=338</guid>
		<description><![CDATA[The Internet offers numerous opportunities for homeowners to post complaints about your home improvement company.  Many companies ignore these Web sites, and the comments posted there about them.  They do so at their peril.
It used to be that consumers who weren’t happy with a home improvement company had limited options. They could call [...]]]></description>
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		<item>
		<title>“Keyword Advisors” is Now “Keyword Connects”</title>
		<link>http://www.keywordconnects.com/blog/keyword-advisors-is-now-keyword-connects/</link>
		<comments>http://www.keywordconnects.com/blog/keyword-advisors-is-now-keyword-connects/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 22:08:07 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
		
		<category><![CDATA[Administrative Notices]]></category>

		<category><![CDATA[home improvement leads]]></category>

		<category><![CDATA[home improvement lead generation]]></category>

		<category><![CDATA[homeowners]]></category>

		<category><![CDATA[Internet Marketing]]></category>

		<category><![CDATA[keyword advisors]]></category>

		<category><![CDATA[keyword connects]]></category>

		<category><![CDATA[Lead Generation]]></category>

		<category><![CDATA[name change]]></category>

		<guid isPermaLink="false">http://www.keywordadvisors.com/blog/?p=317</guid>
		<description><![CDATA[
For over four years, our company has connected dealers to homeowners searching the Internet for solutions to their home improvement challenges.  We&#8217;ve loved every minute of it, as we have enjoyed the opportunity to work with many of you.
As both the Internet and the home improvement market evolve, so will our company.  After [...]]]></description>
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		</item>
		<item>
		<title>National Lead Gen:  Metrics Shall Set You Free!</title>
		<link>http://www.keywordconnects.com/blog/national-lead-gen-metrics-shall-set-you-free/</link>
		<comments>http://www.keywordconnects.com/blog/national-lead-gen-metrics-shall-set-you-free/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 17:15:29 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
		
		<category><![CDATA[home improvement leads]]></category>

		<category><![CDATA[home improvement brands]]></category>

		<category><![CDATA[home improvement dealers]]></category>

		<category><![CDATA[home improvement marketing]]></category>

		<category><![CDATA[Internet Marketing]]></category>

		<category><![CDATA[Lead Generation]]></category>

		<guid isPermaLink="false">http://www.keywordadvisors.com/blog/?p=312</guid>
		<description><![CDATA[Many home improvement brands spend great sums of money buying national media to generate leads for their dealers.  A great strategy…or a big waste?  Read on.
As we’ve worked with home improvement brands and manufacturers, we’ve learned a lot about their challenges of running national media campaigns.  Turns out that brands that run [...]]]></description>
		<wfw:commentRss>http://www.keywordconnects.com/blog/national-lead-gen-metrics-shall-set-you-free/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Everyone’s Gone Banner Blind (Part 2)!</title>
		<link>http://www.keywordconnects.com/blog/everyones-gone-banner-blind-part-2/</link>
		<comments>http://www.keywordconnects.com/blog/everyones-gone-banner-blind-part-2/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 17:26:18 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
		
		<category><![CDATA[home improvement leads]]></category>

		<category><![CDATA[banner ads]]></category>

		<category><![CDATA[home improvement brands]]></category>

		<category><![CDATA[home improvement dealers]]></category>

		<category><![CDATA[home improvement marketing]]></category>

		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://www.keywordadvisors.com/blog/?p=306</guid>
		<description><![CDATA[
Internet banner advertising is essential for lead generation.  But ONLY if you follow these important tips.

Last week I wrote about ‘banner blindness.’  That’s behavior that Internet users have developed that causes them to ignore banner advertising on the Web pages they visit.  This week, I promised to share with you how you [...]]]></description>
		<wfw:commentRss>http://www.keywordconnects.com/blog/everyones-gone-banner-blind-part-2/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Everyone’s Gone Banner Blind!</title>
		<link>http://www.keywordconnects.com/blog/everyones-gone-banner-blind/</link>
		<comments>http://www.keywordconnects.com/blog/everyones-gone-banner-blind/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 14:58:58 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
		
		<category><![CDATA[home improvement leads]]></category>

		<guid isPermaLink="false">http://www.keywordadvisors.com/blog/?p=289</guid>
		<description><![CDATA[Been offered a great deal on Internet banner advertising?  Caveat emptor.  Because as far as Internet visitors are concerned, today’s Internet banner ads are hidden in plain sight.
Banner blindness?  No, it’s not a disease, and you don’t need to go get your eyes checked! Banner blindness is a relatively new phenomenon, that’s [...]]]></description>
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