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	<title>Keyword Connects Blog</title>
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	<description>Keyword Connects Blog</description>
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		<title>The Fact &amp; Fiction of Mobile Online Marketing</title>
		<link>http://www.keywordconnects.com/blog/the-fact-fiction-of-mobile-online-marketing/</link>
		<comments>http://www.keywordconnects.com/blog/the-fact-fiction-of-mobile-online-marketing/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 18:41:29 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[branded leads]]></category>
		<category><![CDATA[exclusive lead generators]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement email services]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[Home Improvement Mobile Advertising]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Mobile Ads]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=1100</guid>
		<description><![CDATA[Should you be doing more with mobile online marketing? Well yes…and no.  Fact is, most homeowners doing research online use a full-sized screen, i.e. they consider your offerings in front of their laptop or desktop computer.  That means they’re not using a mobile device when checking you out. But Todd, you say, everything I read [...]]]></description>
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		<title>Google Plus None?  Warnings &amp; Opportunities</title>
		<link>http://www.keywordconnects.com/blog/google-plus-none-some-warnings-opportunities/</link>
		<comments>http://www.keywordconnects.com/blog/google-plus-none-some-warnings-opportunities/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 19:35:59 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Google Plus 1]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[home improvement PPC]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Todd Bairstow]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=1089</guid>
		<description><![CDATA[I am delighted to be back from my New Years writing recess. And as I do so, lo and behold, Google is trying to change the game. Sound familiar? This time, Google is looking to alter its search ranking algorithm (again) with something called Plus 1. What is Plus 1? Plus 1 is most similar [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Mis-Spellings Meen Less Leeds</title>
		<link>http://www.keywordconnects.com/blog/mis-spellings-meen-less-leeds/</link>
		<comments>http://www.keywordconnects.com/blog/mis-spellings-meen-less-leeds/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 14:41:23 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[exclusive lead generators]]></category>
		<category><![CDATA[Google Results]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[mis-spellings]]></category>
		<category><![CDATA[online leads]]></category>
		<category><![CDATA[Todd Bairstow]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=1044</guid>
		<description><![CDATA[Five years ago, some quick-witted entrepreneurs were able to capitalize on one of America’s greatest weaknesses: Spelling. This won’t really come as a shock to most of you, but most Americans are poor spellers, and even poorer typists. In “our” field, this manifests itself in errant search queries: Windws Windoes Windowes Windoze Cabinets Cabinnets Cabinettes [...]]]></description>
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		<item>
		<title>&#8216;Tis The Season&#8230;To Change Your Web Site</title>
		<link>http://www.keywordconnects.com/blog/tis_the_season_to_change_your_web_site/</link>
		<comments>http://www.keywordconnects.com/blog/tis_the_season_to_change_your_web_site/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 18:36:06 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[change your web site]]></category>
		<category><![CDATA[email makreting for home improvement]]></category>
		<category><![CDATA[exclusive lead generators]]></category>
		<category><![CDATA[exclusive leads]]></category>
		<category><![CDATA[gutters]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement web site]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Todd Bairstow]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=1029</guid>
		<description><![CDATA[Your Web site is finally complete. Your text reads great, your images are first class and your pages are easy to navigate. Give yourself a pat on the back. Now that’s it’s done, it’s time to think about changing it. What? For instance, here in the Northeast, many home improvement businesses are seasonal. For the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Cross-Sell Your Way To Success</title>
		<link>http://www.keywordconnects.com/blog/cross-sell-your-way-to-success/</link>
		<comments>http://www.keywordconnects.com/blog/cross-sell-your-way-to-success/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 21:16:10 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Administrative Notices]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[blind leads]]></category>
		<category><![CDATA[branded leads]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[email makreting for home improvement]]></category>
		<category><![CDATA[energy audit]]></category>
		<category><![CDATA[exclusive lead generators]]></category>
		<category><![CDATA[exclusive leads]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google earth]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement email services]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[home improvement online marketing]]></category>
		<category><![CDATA[home improvement PPC]]></category>
		<category><![CDATA[keyword connects]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online directories]]></category>
		<category><![CDATA[online leads]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Replacement Contractor]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[selling your home]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEOs]]></category>
		<category><![CDATA[The Home Remodeling Show]]></category>
		<category><![CDATA[Todd Bairstow]]></category>
		<category><![CDATA[yellow pages]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=993</guid>
		<description><![CDATA[No surprise:  lower-priced products are generally easier to sell than more-expensive products.  Ensure that you’ve got enough of the former, and you’ll be building a base on which you can cross-sell your customers to your more profitable offerings.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Don’t Put the Financing Cart Before the Horse</title>
		<link>http://www.keywordconnects.com/blog/dont-put-the-financing-cart-before-the-horse/</link>
		<comments>http://www.keywordconnects.com/blog/dont-put-the-financing-cart-before-the-horse/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 14:04:05 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[blind leads]]></category>
		<category><![CDATA[branded leads]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[email makreting for home improvement]]></category>
		<category><![CDATA[energy audit]]></category>
		<category><![CDATA[exclusive lead generators]]></category>
		<category><![CDATA[exclusive leads]]></category>
		<category><![CDATA[Financing Home improvement]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google earth]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[home financing]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[Home improvement financing]]></category>
		<category><![CDATA[homeowner financing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[online to offline]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEOs]]></category>
		<category><![CDATA[Todd Bairstow]]></category>
		<category><![CDATA[yellow pages]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=983</guid>
		<description><![CDATA[As a home remodeler, you get all sorts of pitches from financing companies willing to offer loans to your customers.  And it’s about time.  For the past few years, it’s been difficult for remodelers to offer good financing choices to their prospects. And while offering financing to homeowners can certainly help you close more sales, [...]]]></description>
		<wfw:commentRss>http://www.keywordconnects.com/blog/dont-put-the-financing-cart-before-the-horse/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are 12 Web Sites Better Than 1?</title>
		<link>http://www.keywordconnects.com/blog/are-12-web-sites-better-than-1/</link>
		<comments>http://www.keywordconnects.com/blog/are-12-web-sites-better-than-1/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 19:52:08 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Administrative Notices]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[blind leads]]></category>
		<category><![CDATA[branded leads]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[domain dilemmas]]></category>
		<category><![CDATA[domains]]></category>
		<category><![CDATA[email makreting for home improvement]]></category>
		<category><![CDATA[energy audit]]></category>
		<category><![CDATA[exclusive lead generators]]></category>
		<category><![CDATA[google earth]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement email services]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[remoddelers]]></category>
		<category><![CDATA[remodeling]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[selling your home]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[The Home Remodeling Show]]></category>
		<category><![CDATA[Todd Bairstow]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=969</guid>
		<description><![CDATA[Should you have two Web sites? Three?  Twelve? Remodelers constantly tell me “Hey, I bought a new domain!”  And with that goes the typical story that they are going to build a second Web site to seize on important new keywords and dominate their market! Well let me offer a little reality on this strategy.  [...]]]></description>
		<wfw:commentRss>http://www.keywordconnects.com/blog/are-12-web-sites-better-than-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“Bags of Clicks” = Bags of **** (Part 1)</title>
		<link>http://www.keywordconnects.com/blog/bags-of-clicks/</link>
		<comments>http://www.keywordconnects.com/blog/bags-of-clicks/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 13:08:23 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[blind leads]]></category>
		<category><![CDATA[branded leads]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[email makreting for home improvement]]></category>
		<category><![CDATA[energy audit]]></category>
		<category><![CDATA[exclusive lead generators]]></category>
		<category><![CDATA[exclusive leads]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google earth]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[home improvement marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online directories]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[online to offline]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Todd Bairstow]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=955</guid>
		<description><![CDATA[Many remodelers over the last few years have told me about sales pitches from companies like ReachLocal and Yodle. And while I understand their sales pitches to be slick and well-choreographed, these firms make a number of claims that are dubious at best. But the one aspect of their sales pitches that is most egregious [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>And Now, In a New Location &#8211; Keyword Connects!</title>
		<link>http://www.keywordconnects.com/blog/and-now-in-a-new-location-keyword-connects/</link>
		<comments>http://www.keywordconnects.com/blog/and-now-in-a-new-location-keyword-connects/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 18:42:56 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Administrative Notices]]></category>
		<category><![CDATA[address]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[home improvement marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[keyword connects]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[office address]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online leads]]></category>
		<category><![CDATA[Paul Baudisch]]></category>
		<category><![CDATA[Todd Bairstow]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=912</guid>
		<description><![CDATA[After four great years in the famous Waltham Watch Factory building, we have moved. We’ve found some great space in another former factory building…now with more twice the room. Find us now at: Keyword Connects 77 Rumford Avenue, Suite #4 Waltham, MA  02453 We’re actually just a short walk from our old location. We have [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Earth for Fun &amp; Profit</title>
		<link>http://www.keywordconnects.com/blog/google-earth-for-fun-profit/</link>
		<comments>http://www.keywordconnects.com/blog/google-earth-for-fun-profit/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 14:47:29 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[google earth]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[home improvement marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online leads]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=905</guid>
		<description><![CDATA[In Part 1 and Part 2 of this series, I considered how home improvement companies actually sabotage their leads with Google Earth. By using Google Earth to check out the exterior of a home before setting an appointment, they can unnecessarily downgrade a perfectly good potential sales opportunity. Smart remodelers won’t stand for that. Instead, [...]]]></description>
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