Comments on: Phone Calls Vs. Leads – Know the Difference! http://www.keywordconnects.com/blog/phone-calls-vs-leads-know-the-difference/ Keyword Connects Blog Sat, 14 May 2011 00:01:28 -0400 hourly 1 http://wordpress.org/?v=3.0.1 By: Anisa Straub http://www.keywordconnects.com/blog/phone-calls-vs-leads-know-the-difference/comment-page-1/#comment-2752 Anisa Straub Sat, 19 Jun 2010 08:25:37 +0000 http://www.keywordconnects.com/blog/?p=392#comment-2752 Which of the two is more suitable for lead generation, predictive dialing or email? Which of the two is more suitable for lead generation, predictive dialing or email?

]]> By: dave http://www.keywordconnects.com/blog/phone-calls-vs-leads-know-the-difference/comment-page-1/#comment-943 dave Wed, 17 Feb 2010 15:24:28 +0000 http://www.keywordconnects.com/blog/?p=392#comment-943 This is a great point. And the broader your sourcing, e.g. yellowpages, the higher the percentage of these calls will be something other than qualified leads. It's just the nature of these general sources to pull in a broader range of call types. I think call length can be a decent proxy for lead quality if they are from a tightly controlled source, i.e. a targeted lead generation site with a dedicated tracking number. But for a general business listing, you need to dig a lot deeper to figure out exactly what kind of calls you are getting. This is a great point. And the broader your sourcing, e.g. yellowpages, the higher the percentage of these calls will be something other than qualified leads. It’s just the nature of these general sources to pull in a broader range of call types.

I think call length can be a decent proxy for lead quality if they are from a tightly controlled source, i.e. a targeted lead generation site with a dedicated tracking number.

But for a general business listing, you need to dig a lot deeper to figure out exactly what kind of calls you are getting.

]]>