Setting Appointments: Your Company’s Internal Tug-Of-War

Want to turn more leads into appointments? More appointments into sales? You may not be able to have it both ways.

Whether you know it or not, there’s a tug of war going on in your company right now.  And the folks who set your appointments are right in the middle.

On one side is your marketing team.  That includes your homeshow reps, SFI teams, canvassers and the like.  They work feverishly to generate connections with homeowners interested in what you sell.  You pay many for each appointment they produce, and as far as these folks are concerned, every lead they generate should turn into an appointment. And they naturally want to be paid for all of them.