Everyone’s Gone Banner Blind (Part 2)!

Internet banner advertising is essential for lead generation. But ONLY if you follow these important tips.

Last week I wrote about ‘banner blindness.’ That’s behavior that Internet users have developed that causes them to ignore banner advertising on the Web pages they visit. This week, I promised to share with you how you can make Internet banner advertising work for your home improvement company?

Here’s the short answer: get your media salespeople selling you offline advertising to throw-in banner advertising on their Web sites.

“Throw-in?” you ask. What is a “throw-in”? And why would a media salesperson “throw in” banners into a media sale?