Online Reviews: They Can’t Hurt Me
…Can They? Part 1

The Internet offers numerous opportunities for homeowners to post complaints about your home improvement company. Many companies ignore these Web sites, and the comments posted there about them. They do so at their peril.

It used to be that consumers who weren’t happy with a home improvement company had limited options. They could call the Better Business Bureau and file a complaint. Or they could simply tell their friends and neighbors about how badly their project went or the unresponsiveness of their contractor.