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	<title>Keyword Connects Blog &#187; Home Improvement Leads</title>
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		<title>Cross-Sell Your Way To Success</title>
		<link>http://www.keywordconnects.com/blog/cross-sell-your-way-to-success/</link>
		<comments>http://www.keywordconnects.com/blog/cross-sell-your-way-to-success/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 21:16:10 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Administrative Notices]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[blind leads]]></category>
		<category><![CDATA[branded leads]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[email makreting for home improvement]]></category>
		<category><![CDATA[energy audit]]></category>
		<category><![CDATA[exclusive lead generators]]></category>
		<category><![CDATA[exclusive leads]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google earth]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement email services]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[home improvement online marketing]]></category>
		<category><![CDATA[home improvement PPC]]></category>
		<category><![CDATA[keyword connects]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online directories]]></category>
		<category><![CDATA[online leads]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Replacement Contractor]]></category>
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		<category><![CDATA[selling your home]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEOs]]></category>
		<category><![CDATA[The Home Remodeling Show]]></category>
		<category><![CDATA[Todd Bairstow]]></category>
		<category><![CDATA[yellow pages]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=993</guid>
		<description><![CDATA[No surprise:  lower-priced products are generally easier to sell than more-expensive products.  Ensure that you’ve got enough of the former, and you’ll be building a base on which you can cross-sell your customers to your more profitable offerings.]]></description>
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		<item>
		<title>And Now, In a New Location &#8211; Keyword Connects!</title>
		<link>http://www.keywordconnects.com/blog/and-now-in-a-new-location-keyword-connects/</link>
		<comments>http://www.keywordconnects.com/blog/and-now-in-a-new-location-keyword-connects/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 18:42:56 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Administrative Notices]]></category>
		<category><![CDATA[address]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[home improvement marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[keyword connects]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[office address]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online leads]]></category>
		<category><![CDATA[Paul Baudisch]]></category>
		<category><![CDATA[Todd Bairstow]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=912</guid>
		<description><![CDATA[After four great years in the famous Waltham Watch Factory building, we have moved. We’ve found some great space in another former factory building…now with more twice the room. Find us now at: Keyword Connects 77 Rumford Avenue, Suite #4 Waltham, MA  02453 We’re actually just a short walk from our old location. We have [...]]]></description>
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		<title>Google Earth for Fun &amp; Profit</title>
		<link>http://www.keywordconnects.com/blog/google-earth-for-fun-profit/</link>
		<comments>http://www.keywordconnects.com/blog/google-earth-for-fun-profit/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 14:47:29 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[google earth]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[home improvement marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online leads]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=905</guid>
		<description><![CDATA[In Part 1 and Part 2 of this series, I considered how home improvement companies actually sabotage their leads with Google Earth. By using Google Earth to check out the exterior of a home before setting an appointment, they can unnecessarily downgrade a perfectly good potential sales opportunity. Smart remodelers won’t stand for that. Instead, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The ServiceMagic Market Survey Says: “Soft”</title>
		<link>http://www.keywordconnects.com/blog/the-servicemagic-market-survey-says-soft/</link>
		<comments>http://www.keywordconnects.com/blog/the-servicemagic-market-survey-says-soft/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 13:44:34 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[home improvement marketing]]></category>
		<category><![CDATA[Home remodeling Survey]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online leads]]></category>
		<category><![CDATA[Service Magic]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=893</guid>
		<description><![CDATA[I just finished reading ServiceMagic’s Home Remodeling Survey, covering the first 6 months of 2011. It confirmed what we – and many of you – have seen so far this year: softness in the market with a few bright spots. I take away both good news and bad news from this survey. Leading with the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Flying High With Google Earth, Part 2</title>
		<link>http://www.keywordconnects.com/blog/flying-high-with-google-earth-part-2/</link>
		<comments>http://www.keywordconnects.com/blog/flying-high-with-google-earth-part-2/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 20:38:15 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[home improvement marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online leads]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=861</guid>
		<description><![CDATA[Can having too much knowledge about a prospect actually be bad for your business?  In the land of the Internet, that may well be true. My last post considered how remodeling companies use Google to qualify prospects who are considering exterior home improvement projects.  For instance, roofers, siding companies, paving firms and solar dealers regularly [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Introducing&#8211;The Dumbbell Effect</title>
		<link>http://www.keywordconnects.com/blog/introducing-the-dumbbell-effect/</link>
		<comments>http://www.keywordconnects.com/blog/introducing-the-dumbbell-effect/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 13:15:55 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[dumbbell effect]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=832</guid>
		<description><![CDATA[How much time do homeowners spend on your Web site?  Well, it’s generally a lot . . . or a little. Which is better?  When it comes to lead generation for home improvement companies, that depends on many factors.  All of which I summarize in today’s video blog post as “The Dumbbell Effect.”]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wisdom From a Fishing Forum</title>
		<link>http://www.keywordconnects.com/blog/wisdom-from-a-fishing-forum/</link>
		<comments>http://www.keywordconnects.com/blog/wisdom-from-a-fishing-forum/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 14:46:18 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement marketing]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=775</guid>
		<description><![CDATA[As a lead generator for the home improvement industry, I often find myself swimming in dirty waters.  “Dirty” in that a lot of other lead providers use what I consider to be questionable tactics and sales pitches to get a piece of your marketing budget. So what works and what doesn’t? To answer that, I’d [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Busted By Google! The Stories of JC Penney &amp; Overstock.com</title>
		<link>http://www.keywordconnects.com/blog/busted-by-google-the-stories-of-jc-penney-overstock-com/</link>
		<comments>http://www.keywordconnects.com/blog/busted-by-google-the-stories-of-jc-penney-overstock-com/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 14:00:26 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=747</guid>
		<description><![CDATA[Industry observers knew the day of reckoning would come one day.  For years, Web site operators had secretly and not-so-secretly bought all-important inbound links.  Their objective was to game Google’s search ranking algorithm to secure high search rankings for their Web sites. And for years, buying links worked like a charm. So well, in fact, [...]]]></description>
		<wfw:commentRss>http://www.keywordconnects.com/blog/busted-by-google-the-stories-of-jc-penney-overstock-com/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Metrics That Matter</title>
		<link>http://www.keywordconnects.com/blog/metrics-that-matter/</link>
		<comments>http://www.keywordconnects.com/blog/metrics-that-matter/#comments</comments>
		<pubDate>Fri, 11 Mar 2011 16:15:41 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Replacement Contractor]]></category>
		<category><![CDATA[Todd Bairstow]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=738</guid>
		<description><![CDATA[When it comes to assessing your Web site’s performance, knowing what to track is as important as what not to bother with.  I’m pleased to have had the opportunity to share some thoughts on this in the current issue of Replacement Contractor Online. Best, Todd Bairstow]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook – Romancing Your Customers</title>
		<link>http://www.keywordconnects.com/blog/facebookromancing/</link>
		<comments>http://www.keywordconnects.com/blog/facebookromancing/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 15:32:09 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[exclusive lead generators]]></category>
		<category><![CDATA[exclusive leads]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=725</guid>
		<description><![CDATA[With the passing of Valentine’s Day last week, I’m reminded of the connection between romance and, yes, online marketing. At a recent seminar I attended for Internet marketing geeks, the speaker talked about Facebook, and how people actually use it. And he presented connecting with prospects on Facebook in terms of building relationships. The trouble [...]]]></description>
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