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	<title>Keyword Connects Blog &#187; Internet Marketing</title>
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	<description>Keyword Connects Blog</description>
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		<title>Google Plus None?  Warnings &amp; Opportunities</title>
		<link>http://www.keywordconnects.com/blog/google-plus-none-some-warnings-opportunities/</link>
		<comments>http://www.keywordconnects.com/blog/google-plus-none-some-warnings-opportunities/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 19:35:59 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Google Plus 1]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[home improvement PPC]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Todd Bairstow]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=1089</guid>
		<description><![CDATA[I am delighted to be back from my New Years writing recess. And as I do so, lo and behold, Google is trying to change the game. Sound familiar? This time, Google is looking to alter its search ranking algorithm (again) with something called Plus 1. What is Plus 1? Plus 1 is most similar [...]]]></description>
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		<title>“Bags of Clicks” = Bags of **** (Part 1)</title>
		<link>http://www.keywordconnects.com/blog/bags-of-clicks/</link>
		<comments>http://www.keywordconnects.com/blog/bags-of-clicks/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 13:08:23 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[blind leads]]></category>
		<category><![CDATA[branded leads]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[email makreting for home improvement]]></category>
		<category><![CDATA[energy audit]]></category>
		<category><![CDATA[exclusive lead generators]]></category>
		<category><![CDATA[exclusive leads]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google earth]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[home improvement marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online directories]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[online to offline]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Todd Bairstow]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=955</guid>
		<description><![CDATA[Many remodelers over the last few years have told me about sales pitches from companies like ReachLocal and Yodle. And while I understand their sales pitches to be slick and well-choreographed, these firms make a number of claims that are dubious at best. But the one aspect of their sales pitches that is most egregious [...]]]></description>
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		<title>And Now, In a New Location &#8211; Keyword Connects!</title>
		<link>http://www.keywordconnects.com/blog/and-now-in-a-new-location-keyword-connects/</link>
		<comments>http://www.keywordconnects.com/blog/and-now-in-a-new-location-keyword-connects/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 18:42:56 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Administrative Notices]]></category>
		<category><![CDATA[address]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[home improvement marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[keyword connects]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[office address]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online leads]]></category>
		<category><![CDATA[Paul Baudisch]]></category>
		<category><![CDATA[Todd Bairstow]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=912</guid>
		<description><![CDATA[After four great years in the famous Waltham Watch Factory building, we have moved. We’ve found some great space in another former factory building…now with more twice the room. Find us now at: Keyword Connects 77 Rumford Avenue, Suite #4 Waltham, MA  02453 We’re actually just a short walk from our old location. We have [...]]]></description>
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		<title>Flying High With Google Earth, Part 2</title>
		<link>http://www.keywordconnects.com/blog/flying-high-with-google-earth-part-2/</link>
		<comments>http://www.keywordconnects.com/blog/flying-high-with-google-earth-part-2/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 20:38:15 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[home improvement marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online leads]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=861</guid>
		<description><![CDATA[Can having too much knowledge about a prospect actually be bad for your business?  In the land of the Internet, that may well be true. My last post considered how remodeling companies use Google to qualify prospects who are considering exterior home improvement projects.  For instance, roofers, siding companies, paving firms and solar dealers regularly [...]]]></description>
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		<title>Lead Gen Success With Google Maps</title>
		<link>http://www.keywordconnects.com/blog/lead-gen-success-with-google-maps/</link>
		<comments>http://www.keywordconnects.com/blog/lead-gen-success-with-google-maps/#comments</comments>
		<pubDate>Mon, 09 May 2011 20:07:37 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[exclusive lead generators]]></category>
		<category><![CDATA[exclusive leads]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=803</guid>
		<description><![CDATA[I’ve written about how important Google Maps are becoming to home improvement dealers; see “The New Rules of Local Search”.  More and more, those maps show up in Google’s search results.  In fact, homeowners are now using Google’s maps much like they have used the Yellow Pages in the past. Having presumably acted on that [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Busted By Google! The Stories of JC Penney &amp; Overstock.com</title>
		<link>http://www.keywordconnects.com/blog/busted-by-google-the-stories-of-jc-penney-overstock-com/</link>
		<comments>http://www.keywordconnects.com/blog/busted-by-google-the-stories-of-jc-penney-overstock-com/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 14:00:26 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=747</guid>
		<description><![CDATA[Industry observers knew the day of reckoning would come one day.  For years, Web site operators had secretly and not-so-secretly bought all-important inbound links.  Their objective was to game Google’s search ranking algorithm to secure high search rankings for their Web sites. And for years, buying links worked like a charm. So well, in fact, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Metrics That Matter</title>
		<link>http://www.keywordconnects.com/blog/metrics-that-matter/</link>
		<comments>http://www.keywordconnects.com/blog/metrics-that-matter/#comments</comments>
		<pubDate>Fri, 11 Mar 2011 16:15:41 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Replacement Contractor]]></category>
		<category><![CDATA[Todd Bairstow]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=738</guid>
		<description><![CDATA[When it comes to assessing your Web site’s performance, knowing what to track is as important as what not to bother with.  I’m pleased to have had the opportunity to share some thoughts on this in the current issue of Replacement Contractor Online. Best, Todd Bairstow]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Facebook – Romancing Your Customers</title>
		<link>http://www.keywordconnects.com/blog/facebookromancing/</link>
		<comments>http://www.keywordconnects.com/blog/facebookromancing/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 15:32:09 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[exclusive lead generators]]></category>
		<category><![CDATA[exclusive leads]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=725</guid>
		<description><![CDATA[With the passing of Valentine’s Day last week, I’m reminded of the connection between romance and, yes, online marketing. At a recent seminar I attended for Internet marketing geeks, the speaker talked about Facebook, and how people actually use it. And he presented connecting with prospects on Facebook in terms of building relationships. The trouble [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ensuring Strong Lead Flow From Manufacturers to Dealers</title>
		<link>http://www.keywordconnects.com/blog/ensuring-strong-lead-flow-from-manufacturers-to-dealers/</link>
		<comments>http://www.keywordconnects.com/blog/ensuring-strong-lead-flow-from-manufacturers-to-dealers/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 13:12:01 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[dealers]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[home improvement online marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[manufacturers]]></category>
		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=716</guid>
		<description><![CDATA[The manufacturers and brands of the products you sell are an important source of leads for you.  Many homeowners will reach out first to manufacturers to indicate their interest, perhaps by submitting a Web form on their Web sites or calling their call centers.  In this two-part video post, Todd answers the question, “How can [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Room With a (Page) View</title>
		<link>http://www.keywordconnects.com/blog/a-room-with-a-page-view/</link>
		<comments>http://www.keywordconnects.com/blog/a-room-with-a-page-view/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 21:22:15 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement marketing]]></category>
		<category><![CDATA[home improvement PPC]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[page views]]></category>
		<category><![CDATA[web site metrics]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=673</guid>
		<description><![CDATA[In my last post, I reviewed the meaning of Web site “visits” . . . and “cheap visits.” You get cheap visits from Internet users whom you don’t stand a chance of ever selling anything to:  perhaps they don’t live in your marketing area or they simply wanted to sign up for your sweepstakes giveaway. [...]]]></description>
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