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	<title>Keyword Connects Blog &#187; Lead Generation</title>
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	<description>Keyword Connects Blog</description>
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		<title>The Fact &amp; Fiction of Mobile Online Marketing</title>
		<link>http://www.keywordconnects.com/blog/the-fact-fiction-of-mobile-online-marketing/</link>
		<comments>http://www.keywordconnects.com/blog/the-fact-fiction-of-mobile-online-marketing/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 18:41:29 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[branded leads]]></category>
		<category><![CDATA[exclusive lead generators]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement email services]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[Home Improvement Mobile Advertising]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Mobile Ads]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=1100</guid>
		<description><![CDATA[Should you be doing more with mobile online marketing? Well yes…and no.  Fact is, most homeowners doing research online use a full-sized screen, i.e. they consider your offerings in front of their laptop or desktop computer.  That means they’re not using a mobile device when checking you out. But Todd, you say, everything I read [...]]]></description>
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		<title>Mis-Spellings Meen Less Leeds</title>
		<link>http://www.keywordconnects.com/blog/mis-spellings-meen-less-leeds/</link>
		<comments>http://www.keywordconnects.com/blog/mis-spellings-meen-less-leeds/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 14:41:23 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[exclusive lead generators]]></category>
		<category><![CDATA[Google Results]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[mis-spellings]]></category>
		<category><![CDATA[online leads]]></category>
		<category><![CDATA[Todd Bairstow]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=1044</guid>
		<description><![CDATA[Five years ago, some quick-witted entrepreneurs were able to capitalize on one of America’s greatest weaknesses: Spelling. This won’t really come as a shock to most of you, but most Americans are poor spellers, and even poorer typists. In “our” field, this manifests itself in errant search queries: Windws Windoes Windowes Windoze Cabinets Cabinnets Cabinettes [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>&#8216;Tis The Season&#8230;To Change Your Web Site</title>
		<link>http://www.keywordconnects.com/blog/tis_the_season_to_change_your_web_site/</link>
		<comments>http://www.keywordconnects.com/blog/tis_the_season_to_change_your_web_site/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 18:36:06 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[change your web site]]></category>
		<category><![CDATA[email makreting for home improvement]]></category>
		<category><![CDATA[exclusive lead generators]]></category>
		<category><![CDATA[exclusive leads]]></category>
		<category><![CDATA[gutters]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement web site]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Todd Bairstow]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=1029</guid>
		<description><![CDATA[Your Web site is finally complete. Your text reads great, your images are first class and your pages are easy to navigate. Give yourself a pat on the back. Now that’s it’s done, it’s time to think about changing it. What? For instance, here in the Northeast, many home improvement businesses are seasonal. For the [...]]]></description>
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		<title>Cross-Sell Your Way To Success</title>
		<link>http://www.keywordconnects.com/blog/cross-sell-your-way-to-success/</link>
		<comments>http://www.keywordconnects.com/blog/cross-sell-your-way-to-success/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 21:16:10 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Administrative Notices]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[blind leads]]></category>
		<category><![CDATA[branded leads]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[email makreting for home improvement]]></category>
		<category><![CDATA[energy audit]]></category>
		<category><![CDATA[exclusive lead generators]]></category>
		<category><![CDATA[exclusive leads]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google earth]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement email services]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[home improvement online marketing]]></category>
		<category><![CDATA[home improvement PPC]]></category>
		<category><![CDATA[keyword connects]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online directories]]></category>
		<category><![CDATA[online leads]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Replacement Contractor]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[selling your home]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEOs]]></category>
		<category><![CDATA[The Home Remodeling Show]]></category>
		<category><![CDATA[Todd Bairstow]]></category>
		<category><![CDATA[yellow pages]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=993</guid>
		<description><![CDATA[No surprise:  lower-priced products are generally easier to sell than more-expensive products.  Ensure that you’ve got enough of the former, and you’ll be building a base on which you can cross-sell your customers to your more profitable offerings.]]></description>
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		<item>
		<title>“Bags of Clicks” = Bags of **** (Part 1)</title>
		<link>http://www.keywordconnects.com/blog/bags-of-clicks/</link>
		<comments>http://www.keywordconnects.com/blog/bags-of-clicks/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 13:08:23 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[blind leads]]></category>
		<category><![CDATA[branded leads]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[email makreting for home improvement]]></category>
		<category><![CDATA[energy audit]]></category>
		<category><![CDATA[exclusive lead generators]]></category>
		<category><![CDATA[exclusive leads]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google earth]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[home improvement marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online directories]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[online to offline]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Todd Bairstow]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=955</guid>
		<description><![CDATA[Many remodelers over the last few years have told me about sales pitches from companies like ReachLocal and Yodle. And while I understand their sales pitches to be slick and well-choreographed, these firms make a number of claims that are dubious at best. But the one aspect of their sales pitches that is most egregious [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>And Now, In a New Location &#8211; Keyword Connects!</title>
		<link>http://www.keywordconnects.com/blog/and-now-in-a-new-location-keyword-connects/</link>
		<comments>http://www.keywordconnects.com/blog/and-now-in-a-new-location-keyword-connects/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 18:42:56 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Administrative Notices]]></category>
		<category><![CDATA[address]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[home improvement marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[keyword connects]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[office address]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online leads]]></category>
		<category><![CDATA[Paul Baudisch]]></category>
		<category><![CDATA[Todd Bairstow]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=912</guid>
		<description><![CDATA[After four great years in the famous Waltham Watch Factory building, we have moved. We’ve found some great space in another former factory building…now with more twice the room. Find us now at: Keyword Connects 77 Rumford Avenue, Suite #4 Waltham, MA  02453 We’re actually just a short walk from our old location. We have [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Google Earth for Fun &amp; Profit</title>
		<link>http://www.keywordconnects.com/blog/google-earth-for-fun-profit/</link>
		<comments>http://www.keywordconnects.com/blog/google-earth-for-fun-profit/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 14:47:29 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[google earth]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[home improvement marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online leads]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=905</guid>
		<description><![CDATA[In Part 1 and Part 2 of this series, I considered how home improvement companies actually sabotage their leads with Google Earth. By using Google Earth to check out the exterior of a home before setting an appointment, they can unnecessarily downgrade a perfectly good potential sales opportunity. Smart remodelers won’t stand for that. Instead, [...]]]></description>
		<wfw:commentRss>http://www.keywordconnects.com/blog/google-earth-for-fun-profit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The ServiceMagic Market Survey Says: “Soft”</title>
		<link>http://www.keywordconnects.com/blog/the-servicemagic-market-survey-says-soft/</link>
		<comments>http://www.keywordconnects.com/blog/the-servicemagic-market-survey-says-soft/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 13:44:34 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[home improvement marketing]]></category>
		<category><![CDATA[Home remodeling Survey]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online leads]]></category>
		<category><![CDATA[Service Magic]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=893</guid>
		<description><![CDATA[I just finished reading ServiceMagic’s Home Remodeling Survey, covering the first 6 months of 2011. It confirmed what we – and many of you – have seen so far this year: softness in the market with a few bright spots. I take away both good news and bad news from this survey. Leading with the [...]]]></description>
		<wfw:commentRss>http://www.keywordconnects.com/blog/the-servicemagic-market-survey-says-soft/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Flying High With Google Earth, Part 2</title>
		<link>http://www.keywordconnects.com/blog/flying-high-with-google-earth-part-2/</link>
		<comments>http://www.keywordconnects.com/blog/flying-high-with-google-earth-part-2/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 20:38:15 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[home improvement brands]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[home improvement google]]></category>
		<category><![CDATA[home improvement internet marketing]]></category>
		<category><![CDATA[home improvement lead generation]]></category>
		<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[home improvement marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[online leads]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=861</guid>
		<description><![CDATA[Can having too much knowledge about a prospect actually be bad for your business?  In the land of the Internet, that may well be true. My last post considered how remodeling companies use Google to qualify prospects who are considering exterior home improvement projects.  For instance, roofers, siding companies, paving firms and solar dealers regularly [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Introducing&#8211;The Dumbbell Effect</title>
		<link>http://www.keywordconnects.com/blog/introducing-the-dumbbell-effect/</link>
		<comments>http://www.keywordconnects.com/blog/introducing-the-dumbbell-effect/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 13:15:55 +0000</pubDate>
		<dc:creator>Todd Bairstow</dc:creator>
				<category><![CDATA[Home Improvement Leads]]></category>
		<category><![CDATA[dumbbell effect]]></category>
		<category><![CDATA[Home Improvement]]></category>
		<category><![CDATA[home improvement dealers]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.keywordconnects.com/blog/?p=832</guid>
		<description><![CDATA[How much time do homeowners spend on your Web site?  Well, it’s generally a lot . . . or a little. Which is better?  When it comes to lead generation for home improvement companies, that depends on many factors.  All of which I summarize in today’s video blog post as “The Dumbbell Effect.”]]></description>
		<wfw:commentRss>http://www.keywordconnects.com/blog/introducing-the-dumbbell-effect/feed/</wfw:commentRss>
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