Online Reviews — Love ‘Em or Hate ‘Em?

We all remember the childhood adage, “Sticks and stone will hurt my bones, but words will never hurt.” If you think that holds true with the arrival of the Internet age, think again.  What people are saying about you and your company online may well be costing you business.

I have covered this important topic before:

Yelp Help: Harness The Power of Online Reviews

Tracking Yourself Online: The Power of Google Alerts

The current Replacement Contractor magazine has just published another great article on this topic:


Online Reviews: They Can’t Hurt Me
…Can They? Part 1

The Internet offers numerous opportunities for homeowners to post complaints about your home improvement company. Many companies ignore these Web sites, and the comments posted there about them. They do so at their peril.

It used to be that consumers who weren’t happy with a home improvement company had limited options. They could call the Better Business Bureau and file a complaint. Or they could simply tell their friends and neighbors about how badly their project went or the unresponsiveness of their contractor.


Every week, Todd Bairstow—our online expert—shares his wisdom on an aspect of Internet marketing for home improvement companies. You can read his thoughts here on his blog or you can subscribe, and we'll send you his latest posts each week.

 
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