So you’ve been hearing about Google Home Services for some time now. They’ve been testing – for almost three years — in the San Francisco area. That’s an eternity for Google, where ideas come quickly, and vanish even faster. But now, Google is taking the next step.
- Google Home Services is being structured as a lead generation service. This is important. Google has seen the success that HomeAdvisor has had in the lead game, and is trying to jump into that market. Current prices are $6 for an auto glass lead to $28 for a plumbing lead.
- Google Home Services is heavy on “Services”. So far, they’ve been testing their program for electricians, locksmiths, painters, handymen, appliance repair etc.
- Google has yet to enter the market for product-oriented home improvement. There have been no visible measures taken for replacement windows, roofing, siding, kitchens or bathrooms.
- Your home improvement company needs to be invited into the program. Having a strong Google partner as your agency or lead-gen partner is one way to get into the program.
- “Google Guaranteed” is the term that Google is going to use so that homeowners can report on their satisfaction up to 30 days after a job is completed. If un-satisfied, Google will cover up to $2000 of the job as a lifetime cap.
- Because of this liability, Google is mandating an elaborate background check for all providers who are invited into the program. The background check has been a particularly frustrating hurdle for Google to overcome, however they are covering the costs of the initial background checks for your business.
- Finally, reviews and reputation are going to matter. Because they are guaranteeing satisfaction, Google is going to feature only those providers who continually get great feedback from homeowners – and who don’t incur refund requests from the leads that Google provides.
- Are they going to get into major renovations/home improvements?
- How strenuous is the background check process?
- Will the leads be exclusive? (Yes, but with a catch)
- Will the leads always be this cheap?
- How will this affect Adwords?
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