Todd Bairstow recently presented to HIRI members on “Emerging Online Lead Generation Trends for Home Improvement Businesses.” Key take-a-ways from his presentation include:
- Mobile phones are rapidly changing the way homeowners search and respond
- Desktop and mobile searches can lead to in-person visits
- The importance of offline response contributes to online success
- Landing pages and response paths should differ based on device
Click on the video to watch the webinar now!
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