Keyword Connects Webinar with the Home Improvement Research Institute

Todd Bairstow recently presented to HIRI members on “Emerging Online Lead Generation Trends for Home Improvement Businesses.” Key take-a-ways from his presentation include:

  • Mobile phones are rapidly changing the way homeowners search and respond
  • Desktop and mobile searches can lead to in-person visits
  • The importance of offline response contributes to online success
  • Landing pages and response paths should differ based on device

Click on the video to watch the webinar now!