Keyword Connects Co-Founder to Speak at
Home Improvement Industry Profitability Summit

Waltham, Massachusetts, May 3, 2010—Keyword Connects today announced that Internet marketing expert Todd Bairstow, one of Keyword's co-founders, will be speaking on a panel at the Dave Yoho's Home Improvement Profitability Summit in Chicago, May 5 and 6.

Mr. Bairstow will be discussing Techniques that Integrate Online Lead Generation with Offline Qualification and Lead Management during a panel entitled New Media in the Home Improvement Industry.

"This is an excellent opportunity to speak directly with owners and executives of top home improvement companies about their online marketing concerns," said Todd Bairstow. "When marketing vendors promise to keep their home improvement clients' phones ringing off the hook, those clients need to ask hard questions like how many of those calls will be qualified leads. Qualified, exclusive leads are what Keyword Connects guarantees and the techniques to achieve these for our home improvement clients are what I'll present at the Summit."

Keyword Connects provides home improvement companies with a risk-free, cost-effective means to connect with interested homeowners in their local markets. With Keyword Connects, dealers and contractors enjoy the benefits of a high-performance, online lead generation campaign, without the investment and oversight responsibility.  The company is paid on performance. Its goal matches that of its clients: to maximize the volume of top-quality leads. To learn more about Keyword Connects, visit www.KeywordConnects.com.

The Dave Yoho Summit features advice and discussion on topics relevant to home improvement businesses including: profitability issues, marketing strategies, current legal concerns and environmental issues. For more information on the Summit, click here.

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