Keyword Connects Launches Appointment Setting Service

Lead Generation Firm Now Sets In-Home Sales Appointments

Waltham, Massachusetts, October 12, 2010—Keyword Connects, known throughout America for generating the highest quality sales leads for home improvement companies, today announced its new appointment setting service.

Keyword's new service schedules appointments based on factors including sales rep skill level, and drive time between appointments. In this way, Keyword ensures that its clients' best sales reps spend more time in front of interested homeowners.

In addition to setting appointments, Keyword confirms the appointment with homeowners 24 hours prior to the meeting. Keyword also re-sets missed appointments.

"With appointment setting, we've extended our world-class lead generation capabilities to ensure that sales reps actually meet with qualified homeowners," said Paul Baudisch, Co-founder of Keyword Connects. "We've leveraged our technology and our agents to take home improvement appointment setting to a whole new level."

By providing professional response on all inbound calls and ensuring immediate call backs of Web leads, Keyword's appointment scheduling service allows home improvement companies to focus on selling and installing product, not staffing a high-performance telephone center.

Consistent with the company's "pay for performance" orientation, Keyword charges for setting appointments only when its clients' sales reps actually meet with homeowners.

"We see too many companies out there that want to get paid just for answering the phone. What our clients want is face time with interested homeowners. That's what we provide and that's what our clients expect from us," added Baudisch.

Every evening, Keyword e-mails the next day's appointments directly to its clients' sales reps. Following each appointment, reps call back Keyword's agents to provide feedback on the disposition of the sales appointments, enabling its clients to track performance by sales rep and media channel.

For more information on the new service, contact Heather Smith at 781-899-3682. Or visit the Keyword Web site at http://www.keywordconnects.com/appointment-setting.cfm

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