Keyword Connects to Share Expertise in Home Improvement Lead Generation and Online Marketing

Co-Founder Todd Bairstow to Speak at Yoho Profitability Summit and Hanley Wood Remodeling Show in Baltimore this Week

Waltham, Massachusetts, September 13, 2010—Keyword Connects, known throughout America for producing the highest quality sales leads for home improvement dealers, today announced that its Co-founder, Todd Bairstow, will speak about online marketing topics at both the Dave Yoho Profitability Summit on September 14 and the Hanley Wood Remodeling Show on September 15-17. Both conferences will take place in Baltimore.

At the Yoho Profitability Summit, Mr. Bairstow will be discussing How to Increase Profitability with Modern Marketing Techniques. The discussion will focus on how to dominate market share by increasing the number of leads received, while simultaneously lowering costs. The group discussion will take place at the Baltimore Hilton, between 8:30am and 5:00pm on Tuesday, September 14.

"In order to maximize online leads, you need to understand the Internet. It's essential to understand what it can do for you and how to make it work in your favor," said Todd Bairstow. "We can help home improvement businesses learn how to make the most out of leads received, receive more leads and keep marketing costs under control." At the Hanley Wood Remodeling Show, Mr. Bairstow will discuss Internet landing pages and landing page optimization. The panel discussion will take place at the Baltimore Convention Center, 9:45am-11:00am on Friday, September 17.

"Every additional landing page visitor who can be turned into a lead is like found money," said Bairstow. "If you can make a landing page convert visitors just a little better, it's like instantly adding to your top and bottom lines."

An entrepreneur and online marketing expert with 14 years of experience, Mr. Bairstow is well know in his field of home improvement lead generation consulting and execution. A sought after speaker and writer, he continues to author a weekly blog, write articles for national trade magazines and speak at conferences including Yoho Summits, DMA Conferences and several home-improvement-dealer regional & national groups around the country.

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