About Us

We provide home improvement companies with a risk-free, cost-effective system to connect with interested homeowners in the territories they cover. We have worked with a number of leading brands and their dealers, including:

When we founded Keyword Connects in 2005, the easy path would have been to start "just another online marketing agency." But we were fed up with agencies that charged so much money to run lead generation programs–agencies that took none of the risk in delivering what home improvement dealers want most: qualified sales leads and appointments.

We're just delighted to be doing what we're doing, and to be making such a positive impact on the success of so many home improvement companies. We also believe that a sales lead is only as good as the speed and effectiveness of its follow up. Through our dedicated call center, appointment setting skills, online reporting and other capabilities, we live that commitment each and every day.

Are there risks? No. We don't charge dealers up-front or maintenance fees, and we cover their media costs out of our own pockets. And while each of our campaigns are unique, we charge only a simple flat fee for each qualified sales lead or appointment we pass along.

To learn more, contact us today. We'll work with you to craft a custom program that surpasses your expectations, and truly delights your dealers.

Todd Bairstow hails from Arnold Worldwide in Boston, one of the largest advertising agencies in the country, and has worked in Internet marketing for 13 years. He is a prolific writer and speaker in the area of online marketing for home improvement, and writes a popular lead generation blog for the industry.

Paul Baudisch has a 25-year track record creating winning marketing campaigns for companies in many different industries. He now has three start-ups under his belt, all in companies that leverage the connection of technology and marketing.