About Us



We invite you to learn more about how our unique, customized approach to performance-based online advertising will drive profits and growth for your home improvement business.

Please submit the form on the right side of this page, and we will call you back shortly.  Or, just call us now at 781-899-3675.

And now, a little about us.

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Who We Are

We’re a performance marketing company serving home improvement companies.  In short, we connect our clients to homeowners searching online for products and services they sell.  LOTS of them.

Connections to homeowners that typically set into in-home sales appointments at 60-80%.  That’s the best rate in the business.

We have a unique approach to online advertising for home improvement companies.  And one that really works.  For over 400 clients across the country.

We’re particularly proud that all 25 of our first 25 clients when we launched 11 years ago are still with us today.  How’s THAT for client retention?

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Todd Bairstow

Principal

Todd Bairstow hails from Arnold Worldwide in Boston, one of the largest advertising agencies in the country, and has worked in Internet marketing for 13 years.

He is a prolific writer and speaker in the area of online marketing for home improvement, and writes a popular lead generation blog for the industry.

LinkedIn Profile

Todd Bairstow

Paul Baudisch

Paul Baudisch

Principal

Paul Baudisch has a 25-year track record creating winning marketing campaigns for companies in many different industries.

He now has three start-ups under his belt, all in companies that leverage the connection of technology and marketing.

LinkedIn Profile

Board of Advisors

Board of Advisors

Keyword Connects is fortunate to be guided by an active Board of Advisors. Our Board is comprised of top business leaders, with significant experience in online marketing, lead generation and business strategy.

Rob Carbonaro

Chief Executive Officer, Avenue100 Media Solutions

Rob has more than 25 years of experience in leadership positions with high-growth technology companies. He is Chief Executive Officer of Avenue100, a top lead generation company serving educational institutions.

Formerly, Rob was Senior Vice President of Sales and Business Development for CourseAdvisor Inc. CourseAdvisor became Avenue100 in 2007, following its acquisition by The Washington Post. Prior to CourseAdvisor, Rob was Vice President of Sales and Client Services at Experience, Inc.

Rob has also held sales leadership positions at Hewlett-Packard’s Computer Products Division. Previously, Rob served in leadership roles at NEECO Inc., helping the company grow from revenues of $10 million to $250 million in five years, and completing a successful IPO.

Rob Carbonaro

Jere Doyle

Jere Doyle

Managing Partner, Sigma Prime Ventures

Jere is a proven entrepreneur experienced in building profitable and sustainable companies into recognized industry leaders. Jere founded and launched two companies, Prospectiv and Global Marketing, leading both from start-up, to highly profitable businesses and finally to successful liquidity events for all shareholders. He now operates Doyle Enterprises, and advisory firm for start-ups and growth ventures.

Until the summer of 2012, Jere was the CEO of Prospectiv, an online customer acquisition company he founded in 1999, connecting national brands to new customers. In 2011, Prospectiv was acquired by the Affinion Group, the global leader in customer engagement and loyalty solutions.

Tom Sherwin

President & CEO, CEO Resources, Inc.

Tom founded CEO Resources, Inc. in 1990 as a management consulting/coaching firm specializing in assisting CEOs in navigating the challenges of personal and organization-wide leadership.

CEO Resources guides its clients across general management, strategic and operational planning, CEO coaching, board of director development and education, team building and succession planning. Since the company’s inception, Tom has advised more than 200 CEOs from across the country and in a variety of industries, educational and not for profit segments.

Previously, Tom was a senior executive with medical device companies American Hospital Supply, Surgicot, G. D. Searle, Whittaker General Medical and Electro-Biology. Tom was President of Surgicot Flexible Packaging and Founder, CEO and Chairman of Osteo-Technology, Inc. as well as interim CEO and Chairman of Maasdam Pow’R Pull, Inc.

Tom Sherwin