The Five Online Metrics That Matter for Home Improvement Lead Generation
When it comes to online marketing, you’ve got so many performance metrics you can track. And so many “experts” telling you which ones are important.
The worst offenders? Companies that provide online marketing and lead generation services. They tout the “results” they’ll achieve on your behalf. Unfortunately, those results are often just the metrics that make them good, e.g. clicks, page views, and search rankings.
But what your home improvement company really needs is quite simple: leads, appointments and sales.
In this brief, revealing e-book, we consider five pairs of common online metrics. In each case, we explain why one matters. And why the other, at best, is misleading, and at worst, a colossal waste of your money and time.
Remember, before spending your precious marketing dollars to “boost the numbers,” make sure you’re boosting the numbers that really matter.