Case Studies

Keyword Connects Sparkles & Shines for Bathroom Crafters Bathroom Remodeling

The team at Bathroom Crafters serves the greater Chicagoland area – one of the most populated territories in the country. It’s also one of the most competitive online markets there is for bathroom remodeling, with dozens of large, well‐funded competitors fighting for homeowners.

Bathroom Crafters Logo

When Bathroom Crafters launched their new Bath Planet line of tub and shower liners, they worked with Keyword Connects to drive in‐home appointments and sales.

Dimitris Nacopoulos is the President of Bathroom Crafters.  He summarized his experience with Keyword Connects:  “You never know who to trust in online marketing. Everyone makes the same pitch. But Keyword Connects was different, providing exclusive leads and hot transfers. It was different, so we decided to give it a try.”

Immediate Results

Because Keyword Connects has been working with bathroom remodeling and bath liner companies for more than nine years, they knew Bathroom Crafter’s Chicago market, and their product line immediately. Within two weeks of signing on, Keyword Connects was driving a high volume of quality homeowner leads to the Bathroom Crafters team. Bathroom Crafters was surprised, to say the least.

“It was almost instant. Two or three leads a day right off the bat.  We were setting almost all of them into appointments.  And as we got our sales team out to see them, a strong percentage of the appointments were closing.  We didn’t have to do anything except get our sales team in the door.”

Building on Success

A year after starting the program, Bathroom Crafters continues to succeed with the Keyword Connects program.  They have since increased their budget and seen tremendous results.

About the Numbers

“Our appointment set rate on leads from Keyword Connects is 12% better than our other lead sources.”

“Our close rate in the home with leads from Keyword Connects is 20% better than leads from our other channels.”

“Our Marketing-Cost-Per-Sale on our leads from Keyword Connects is better than 90% of our other lead sources.”


“We’re thrilled with the results we’re getting from Keyword Connects. They have added significant profitable volume to our business, and helped us to continue to grow in a tough competitive market. I’d recommend them to anyone.”


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